Don’t Manage Your Team… Motivate Them
I once had a young woman who worked the front desk of a dental practice tell me that she wanted to be an office manager because it was so “glamorous.”...
The “New” Facebook: A Two-Part Effectiveness Strategy
As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play”...
Finding the Right SEO Help for Your Website
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...
Baby Steps – Marketing Strategies on a Budget
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
Strategies to Reduce Broken Appointments and No-Shows
As I review my clients’ practice goals for 2014, one goal that continues to be mentioned is reducing broken appointments and no-shows in the practice. In order to achieve the...