What Does Your Facebook Page Say About You?
What is the personality of your Facebook page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing or boring? Whether you set an intention for what you want your...
The Texas Meeting
Annually during the first weekend of May, the Texas Dental Association holds its statewide conference in San Antonio. With Cinco de Mayo festivities in the air, many dental offices make...
Facebook Posting Etiquette
How often are you posting on your dental practice Facebook page? Once a week, every day, multiple times per day? Ever since the first Edgerank study was released, people have...
Starting with Patient Experience
I often hear from dentists that they are apprehensive about becoming active in the social media space because they are worried someone will start speaking badly of their dental practice....
Communication and Technology
If you’ll remember back to my post “Are You Really Listening?,” you’ll remember we talked about two self-imposed barriers to listening and effective communication. While these barriers are critical to...
Beware of Black Hat Facebook Marketing
Have you heard of black hat SEO (unscrupulous search engine optimization), which will supposedly help get your website to the top of Google? While getting your website to the top...
Are you ready for Facebook Timeline?
At the end of February, Facebook finally unveiled Timeline for business pages. The new features offer great opportunity for your dental practice to share your culture and highlight key messages,...
Help! Where do I start?
Facebook … Twitter … Blogs … YouTube … Google+ … Pinterest … It seems as though there is a new social media channel popping up every day. If you are...
The Root of It: How Has Social Media Impacted Your Dental Practice?
This week we asked some of our readers: How has social media impacted your dental practice? The use of social media has grown in popularity across the country in recent...
Word of Mouth
For years, people have been talking about their experiences at local businesses at birthday parties, at the grocery store, even at sporting events. These conversations were usually kept within a...
Technology in Social Media
Here at Patterson Dental, we strive to bring the latest technologies to you in order to help you more efficiently run your dental practice. Technology can help you manage your...
What’s This Social Media Thing All About?
As I talk to dental professionals from across the country, I often hear the same fears and concerns about becoming active in social media. “We have a Facebook page, but...
2012 Social Media Watch List
Not unlike our physical universe, the social media world is exponentially expanding. Trying to keep up and know how to get started or where to go next is a very...
The Root of It
Calling all dental professionals – we need YOUR help to get to the root of it. We want to feature your expertise, right here, on Off the Cusp. The best...
A Good Year for Technology
As the technology leader in dentistry, we pride ourselves in not only bringing technology to dental practices everywhere, but also offering the best support in the industry. As the year...
Eight Pitfalls to Avoid with Social Media
When it comes to social media, there are multiple opportunities to make the most of your Facebook page. And with that comes many concerns that dental practice owners have. Here...
Rewarding Your Dental Patients
Word of mouth marketing is not a new concept. It is just evolving and growing exponentially. What your dental patients say about your office is no longer confined to moments...
+1 Your Dental Practice
Ford has one. Pepsi has one. We have one. Even Angry Birds has one. Want in on the secret? You can have one for your dental office, too. Yesterday, Google+...
Top Key to Facebook Marketing Success
Is your practice Facebook Page flailing? If so, chances are you may not have a Facebook champion in place. Social marketing is all about people, growing relationships, and interaction. Without...
Is Social Media Scaring Away Your Patients?
Trick-or-treat, see my teeth, give me something good to read. While social media does have great potential to help you grow your dental practice, it could also make your patients...
Do You Use RSS?
In addition to the blog you’re reading right now, the new pattersondental.com supports a simple online communication standard called RSS that you can use to review convenient Patterson news updates....
What Happens in Vegas …
What happens in Vegas, no longer stays in Vegas. It lives on through various social media channels long after you’ve left and has the ability to reach all around the...
Dental Practice Marketing 101
Facebook and Twitter and Google+ … oh my! Last week, social media made headlines as Google+ opened up to the public and Facebook unveiled a slew of changes. While new...
World of Mouth
“World of Mouth” means something drastically different in the dental world than it does to the rest of the world. It is no longer only about what dental professionals see...