Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Brand Transparency
As the dynamics of how companies, both big and small, interact with their customers on social media continue to be analyzed, deconstructed, defined and redefined by the experts, those whose...
A Technology Storm
I’ve always been in awe of the power weather can have - maybe that has something to do with being a meteorologist’s niece. However, technology is my true passion and...
Have You Met Patté?
A few weeks ago in my blog post I asked if your dental office was a fun place to be. I received many emails telling me about the fun events,...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
Toothy Pumpkin Contest Winners Revealed!
I’d like to begin by thanking all of the artistic and gifted people who participated in this fun Halloween contest by submitting their unique and toothy creations. Selecting three finalists...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Leveraging the Power of Twitter: A Great Tool for Dental Practice Marketing
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
How to Send Expiring Insurance Benefits Reminders with Eaglesoft
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
The Difference Between Winning and Losing Facebook Cover Photos
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
Content That Will Engage Your Dental Patient Community On Facebook
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?”...
The Power of the Patient Referral
I recently saw one of the truest ads ever: "Our satisfied customers are our best ads." Of all the tactics you utilize in an effort to market your dental practice,...
A Personal Touch for the Holidays
So how many of you just cringe when you walk into a national retail store in late July and see aisles filled with Halloween and Thanksgiving décor/items? Then by August...
Using Pinterest to Market Your Dental Practice
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get...
Google Plus – Ghost Town or Boom Town for Your Practice
Are you on board with Google Plus Business Pages yet? If not, grab your stake ... Perhaps you are thinking “Not another social platform to manage! My team barely has...
Student Advantage
The dental students of today are the ones who will shape the future of dentistry as we know it. That’s why we are dedicated to helping them get off to...
5 Social Media Musts for the New Dentist
Today begins student week at Patterson Dental. Each day we will be publishing content solely for the dental student heading back to school, or the recent graduate heading into the...
Top 10 Dental Pros in Social Media
After spending a good amount of time considering a large number of prominent dentists and industry professionals who’ve proven to be effective in all things social media, we’ve narrowed our...
Doing Social Media Well (Part II)
As I stated in Part I, by now you’ve probably heard plenty of social media “best practices.” As promised, here are ten practices, or online behaviors, to avoid in social...
Pinterest Announcement
As many of you are aware, we are very active in the social media space and truly enjoy the interaction and conversations that take place there with dental professionals, vendors,...
Twitter – How to Make the Most of Your Tweets
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to...
Doing Social Media Well
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media...
What is your capacity to grow?
About two months ago, I had the pleasure of speaking with John Luginbill of The Heavyweights about social media strategy for dental practices. He brought up a rather simple concept...
The CDC’s Guide to Writing for Social Media
The Electronic Media Branch at the Centers for Disease Control and Prevention (CDC) has developed a helpful guide to social media writing. This is a resource that is full of...
Why You Must Search Yourself on Facebook
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see...
Is Your Office Involved in Your Local Community?
This is a question I ask offices regularly, as it should be a piece of your marketing strategy. I will frequently hear that an office started a program such as...
Social Media Survey
Today there exist a plethora of social media channels that allow us to connect and interact with each other in ways we never thought possible. We share photos, videos and...