Building out a robust social media strategy and consistently sharing relevant, informative and authentic content is a cornerstone of a larger marketing plan for most any business. As dentists start to reopen their practices after having been limited to only emergency care, it is important to revisit any current social media plans and adjust to the current realities and expectations of patients.
Secret Questions and Their Predictable Answers
What is your mother’s maiden name? What is the name of your favorite pet? In what city were you born? What is your favorite sports team? You have likely been...
The Future of Online Reviews
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good...
Facebook Engagement Idea #133 – New Cover Image
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet...
Five Common Facebook Marketing Myths
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing....
Four Easy, Practical Steps to Start Effectively Using Twitter
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as...
How to Fuel Your Facebook Word of Mouth
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...
Practicing with the Masters
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
10 Tips To Boost Your Facebook Marketing in 2013
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
The Difference Between Winning and Losing Facebook Cover Photos
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
Twitter – How to Make the Most of Your Tweets
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to...
The CDC’s Guide to Writing for Social Media
The Electronic Media Branch at the Centers for Disease Control and Prevention (CDC) has developed a helpful guide to social media writing. This is a resource that is full of...
Why You Must Search Yourself on Facebook
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see...
What Does Your Facebook Page Say About You?
What is the personality of your Facebook page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing or boring? Whether you set an intention for what you want your...
The Texas Meeting
Annually during the first weekend of May, the Texas Dental Association holds its statewide conference in San Antonio. With Cinco de Mayo festivities in the air, many dental offices make...
Is Social Media Scaring Away Your Patients?
Trick-or-treat, see my teeth, give me something good to read. While social media does have great potential to help you grow your dental practice, it could also make your patients...
A New AADOM and Patterson Dental Partnership
Integrating social media into your dental practice can be overwhelming, scary, and yet still very exciting, but where do you start? The Internet and bookstores are full of all kinds...