Finding new ways to increase dental office productivity can improve the agility of your staff, boost the patient experience and help you bring in new patients. Improvement in any of these areas can help increase revenue in the process.
3 Ways to Create End-of-Year Excitement and Engage with Your Patient Community
Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.
5 Ways to Enhance Your Website and Grow Your Patient Base
In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.
Reopening Your Dental Practice: A COVID-19 Social Media Plan
Building out a robust social media strategy and consistently sharing relevant, informative and authentic content is a cornerstone of a larger marketing plan for most any business. As dentists start to reopen their practices after having been limited to only emergency care, it is important to revisit any current social media plans and adjust to the current realities and expectations of patients.
Facebook Page Marketing – Time-Saving Tip
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use...
Dental Social Media Marketing Success White Paper
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas?...
New Options to Promote Your Facebook Page
In the past several years, there has been much confusion about contests and promotions on Facebook. Team members and marketers alike were unaware or ill-advised about Facebook guidelines and terms. ...
The State of Social Media in Dentistry: What’s Working and What’s Not
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For...
Facebook Engagement Idea #133 – New Cover Image
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Using Pinterest to Market Your Dental Practice
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get...