Staying HIPAA compliant requires knowledge of HIPAA regulations and changes or updates to the Privacy Rule. Adrian Lefler of My Social Practice shares some of the common digital marketing strategies for dental practices and how they should be evaluated for HIPAA compliance.
Candy sweet swap: A fun Halloween dental marketing campaign
Running a Halloween candy sweet swap campaign is a simple and effective way to create social media content, connect with your patients and community, and establish yourself as an oral health leader. In this blog post from Adrian Lefler of My Social Practice, you’ll learn everything you need to run an effective candy swap campaign.
5 ways to celebrate National Brush Day
A campaign from the Dental Trade Alliance Foundation, National Brush Day is meant to “reinforce the importance of children’s oral health and promote good tooth-brushing habits recommended by dental experts.” Here are a few ways you can participate and help get the word out.
National Smile Month: 5 ways to get involved and engage your local community
The goal of National Smile Month is to promote the benefits of having good oral health and the value of a healthy smile. Here are five ways you can get involved and connect with members of your community.
Pediatric dentistry: The importance of the summertime dental checkup
Learn the benefits of a summertime dental visit for children, why summer is the best time for a checkup and how to best communicate the importance of the summertime checkup with patients.
4 ways to get involved on World Oral Health Day
Celebrated on March 20 each year, World Oral Health Day highlights the importance of oral health care and its relation to overall health. Here are a few ideas on how you can participate and make a positive impact in your community.
7 Ways to Increase Dental Office Productivity
Finding new ways to increase dental office productivity can improve the agility of your staff, boost the patient experience and help you bring in new patients. Improvement in any of these areas can help increase revenue in the process.
3 Ways to Create End-of-Year Excitement and Engage with Your Patient Community
Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.
5 Ways to Enhance Your Website and Grow Your Patient Base
In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.
Reopening Your Dental Practice: A COVID-19 Social Media Plan
Building out a robust social media strategy and consistently sharing relevant, informative and authentic content is a cornerstone of a larger marketing plan for most any business. As dentists start to reopen their practices after having been limited to only emergency care, it is important to revisit any current social media plans and adjust to the current realities and expectations of patients.
12 Ways to Grow Your Practice Using Social Media
Are you looking to grow your dental practice without spending a fortune? According to research by acclaimed marketing and sales platform Hubspot, 92% of marketers in 2014 claimed that social...
The Biggest Mistake You’re Making on Facebook
Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around...
Social Media Photos Can Express Appreciation and Help Practices Grow
We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot –...
Smile Whitening Marketing Materials for Social Media
Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a...
Invisalign Marketing Materials For Social Media
One of the things that I really love about my job is the opportunity I have to visit face-to-face with so many dentists, orthodontists, and team members around the country....
Get More Facebook Likes, Comments and Shares With These Challenges
These days every dental practice using Facebook is looking for more effective ways to get Likes, comments, and shares on their posts. Download These 5 Free Challenges… They Work! These...
5 Blog Post Ideas for Your Dental Practice
A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having...
Online Review Survival Checklist
Doctors and office managers alike cringe at the thought of a negative review sprouting up about their practice. When it comes to online reputation, social media is NOT a set...
It Was Time to Automate Social Media
Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a...
The “New” Facebook: A Two-Part Effectiveness Strategy
As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play”...
Benchmarking Your Tweets
Tracking the success of your tweets is one thing. Benchmarking your success is another. In order to truly benchmark your tweets, there are a few things you need to do....
2 Common Social Media HIPAA Questions
We’ve been asking you to submit your most pressing HIPAA-related social media questions, and a couple came in that I think are important, common questions. Question 1: How do you...
Balancing Social Media and Patient Privacy
Undeniably, technology has transformed the way dentistry is delivered and how we communicate with patients. With these changes come federal and/or state laws such as HIPAA, mandating patient privacy and...
And the Winner Is…
In-office promotions and patient giveaways are an easy way to market to existing and prospective patients. However, there are always legalities that must be followed to be sure that what...
Your Most Pressing Social Media HIPAA Related Questions
A few months ago, I wrote an article called Social Media Legal Considerations for Dentistry. Since then, I’ve received dozens of comments, questions and feedback. Many of you were simply grateful...
Using Social Media in a Regulated Industry
Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are...
Video Tips: Know What You’re Going to Say
Internet videos are like dog years. To you, what feels like only one minute can feel like seven to your audience. That’s why it’s particularly important to be concise when...
Enhance Your Twitter Profile Image For Better Engagement
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about...
Video Tips: The Importance of Audio
The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video,...
Video Tips: Let There Be (Appropriate) Light
Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting...