The State of Social Media in Dentistry 2014/2015
Are you wondering what’s happening in social media today? What’s working - and what's not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social...
5 Ways to Make an Irresistible Email Subject Line
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line....
Two technologies for increasing treatment plan acceptance
In the business world, the words “problem” and “opportunity” are often used interchangeably. “Boy, we have a huge growth opportunity in this market” is often just a positive way of...
Managing Patient Benefits in Eaglesoft
This post is a follow-up to one I originally posted in January 2013 titled Fee Schedules and Coverage Books. Please check it out if you haven’t done so already. It received...
Increase Insurance Utilization Through Patient Outreach
If you’re a frequent “Off the Cusp” reader, you know we’re keen on the idea that effective patient communication is one of the easiest, most measurable and predictable ways to...
Marketing to Existing Patients? Create Age-Appropriate Messaging
We wrote recently about Content Marketing and the importance it plays in keeping patients educated, engaged and coming back to your practice for recommended treatment and maintenance. Here’s another critical...
Content Marketing: What It Is and How to Make It Work
It is a universally accepted truth these days that you need to proactively market your practice to grow. And while many in our industry think of “marketing” as a somewhat...
Where to Find Help in Crafting Your Google AdWords Strategy
When it comes to AdWords, there’s a vast amount of written material both online and in book form that aims to educate you on best practices. You can read about...
Marketing to Tomorrow’s Sports Heroes
Did you know that sports accidents reportedly account for 10 to 39 percent of all dental injuries in children? With an estimated 35 million children ages 5-18 playing organized sports,...
Public Relations: It’s Not Just for the Big Guys
If you believe you’ve got a good story to tell, we’d like to hear it. In fact, there are a lot of people in your community who would like to...
Two Tips to Boost Your Search Ranking
Want to be the king of search in your market? Getting there is much easier than you think. It revolves entirely around two simple concepts: 1) create good content, and...
8 Great Patient Marketing Campaigns to Send This December
To be a successful, modern dental practice one has to market outside of the waiting room. While your front-of-the-house team can help you score referrals and keep your active patients...
3 Ways to Boost Sales of Elective Services
One of the great joys of my job here at RevenueWell is getting the opportunity to personally connect with dentists when I travel. Outside the conference hall, when people are...
Are you “marketing” or marketing? A HIPAA fine print review
Back in July, we wrote about HIPAA and HITECH compliance as it relates to automatic patient communications, and discussed how software tools like RevenueWell adhere to these regulations. The deadline...
Gaining Time through Technology Implementation
The successful implementation of technology in the dental office has been a game changer for many dental office administrators including myself. Our office is a fully digital (chartless) office, run...
A Bad Online Review – Can We Get it Removed?
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably,...
Today’s Dental Office: Enhanced with Technology
In the dental office museum of my mind, I have exhibits of pegboard accounting systems, color-coded appointment books, recall postcard with an index card file by month system, statements with...
Are Automatic Patient Communication Solutions HIPAA-compliant?
Personal privacy is no longer personal – it's even in the news these days. Every day seems to bring reports of some celebrity cell phone hack or coverage concerning a...
Eaglesoft Tip of the Month: Patient Statements
Your software is an amazing tool that directly contributes to your patient’s experience. My number one goal when I visit an office is to leave the staff energized and comfortable...
Marketing with Surgical Precision: RevenueWell’s New Campaign Manager
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
Video Post-Op Instructions: An Effortless Personal Touch
At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why,” you’d ask, “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers,...
Marketing to Your Existing Patients: Five Ways to Boost Practice Profitability
If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. From newspaper ads to Yellow Pages...
6 Best Practices for an Online Front Desk
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...
Practicing with the Masters
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
How to Send Expiring Insurance Benefits Reminders with Eaglesoft
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
Is Your Practice Ready for Automatic Patient Communications?
I’m always amazed at how quickly the technology landscape changes at a dental office. From management software that integrates every part of the business, to 3D imaging, to chairside CAD/CAM...
Eaglesoft and RevenueWell
A few months ago we announced a partnership with RevenueWell. RevenueWell is a practice marketing and patient communication suite that can greatly help your office attract new patients and nurture...
Explore Store at Six Months
Almost exactly six months ago (wow, does time fly), we launched Patterson Explore Store at the Greater New York Dental Meeting. The conclusion of the California Dental Association South Meeting...
Increasing Treatment Plan Acceptance with Automatic Follow-Ups
If you’re like most practices out there, you could walk in tomorrow morning, run some good reports in your practice management system and easily find $500,000 to $1,000,000 in diagnosed...