Opening your own practice – what you need to know
Dee Dee Meevasin, DMD, has learned a lot from her mentor, Dr. James Saycich, her dentist since she was a child. Dr. Saycich inspired her to go into dentistry while...
Overcoming the Fear of Change
Have you had this experience? You come into work Monday morning and your doctor comes up to you and is so excited and says “I went to this class over...
Stay in Contact with Your Patients
How many times have you told one of your close friends that you would “keep in touch” or that you would “give them a call so you can get together...
4 Local SEO Tips For Your Dental Practice
Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local...
How to Keep Your Patients: Hygienists Have a Role in Keeping Hygiene Filled
For many patients, getting to see the hygienist whom they have become accustomed to is something to look forward to when attending regular hygiene appointments. Much like having a favorite...
What’s in Your Wallet?
I do not watch a lot of television; however, being a huge football fan my television stays on more often than not these days. I love watching the game, and...
Four Meaningful Meetings That Grow Your Practice
As a business owner, if you have clearly set your vision in front of your team and received their complete buy-in toward that effort, you are now faced with the...
An office manager with a vision
“So how do you put a geeky germophobe to good use? Make him office manager.” This is the introduction to Mike Cruz, Office Manager at Dee for Dentist Family &...
How to overcome the “Yeah buts”
Every practice has to grow and change to keep up with the demands of an ever-evolving dental marketplace. One challenge we have as practice administrators is how to implement this...
How Full Should Your Hygiene Schedule Be?
“How full should my hygiene schedule be?” or “What’s an acceptable amount of open time?” are two frequently asked questions. The initial answer is “completely full, all the time,” but...
5 Ways to Make an Irresistible Email Subject Line
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line....
Knowing is Half The Battle
Since your patients are the reason you do what you do, everything should revolve around understanding how many patients you serve. How do you know when it’s time to add...
The Influence of Mom on Facebook
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and...
HIPAA Compliance: Next Round of Audits Postponed — but Beware!
In February of this year the Office of Civil Rights (OCR) announced its plans for the Phase 2 mandatory HIPAA compliance audits. Since that time, several details surrounding the HIPAA...
Teamwork makes the dream work
Your team is essential to growing your business Team members are important to the growth of any business and I really noticed this when I was looking for a hose...
Eaglesoft Provider View
Increase productivity and improve communication with this simple and highly effective tool Your daily schedule should be simple and easy to read. Provider hours need to be current and up...
Two technologies for increasing treatment plan acceptance
In the business world, the words “problem” and “opportunity” are often used interchangeably. “Boy, we have a huge growth opportunity in this market” is often just a positive way of...
Importance of a Consultation Room
Increasing case acceptance is high on every practice’s priority list; however, one factor that often gets overlooked is where the treatment and financial discussions take place. Let’s take a look...
The Myth of Embezzlement Prevention
Published statistics suggest that three in five North American dentists will be victims of employee-perpetrated fraud at some point in their careers. As a private investigator specializing in investigation of...
Offering Clear Payment Parameters
Many people in today’s economic climate are doing the best they can to leave room in their budgets for their wants, while doing everything they can to meet their needs....
What is a Responsive Website and Do You Need One?
Mobile and handheld devices are increasingly popular and are being used in place of or in addition to the PC. Mobile devices are great for people who are always on...
Increasing Collections at Time of Service
Money can be the most difficult conversation ever had in a dental practice. A lifelong patient can be lost over a $25 misunderstanding. It can be awkward and embarrassing when...
Is Your Social Media Supporting Your Marketing Funnel?
For five years now, we’ve been coaching hundreds of client practices and thousands of other dental practices on the merits of nurturing patient relationships online. Doing so is certainly a...
Inform before Perform
Have you ever taken your car in for an oil change for $29.00 and when you pick up your car the cost is actually over $100.00? You discover they rotated...
Increase Insurance Utilization Through Patient Outreach
If you’re a frequent “Off the Cusp” reader, you know we’re keen on the idea that effective patient communication is one of the easiest, most measurable and predictable ways to...
Finding Out What Your Patients Really Want
Asking good questions opens the door to discovery. With careful and caring questions, two things occur: (1) you put the patient at ease by letting them know that you want...
Social Media Marketing: Where Should You Focus?
Should your practice be on Pinterest? What about LinkedIn? Does Instagram really matter? The answer is different for every practice. Many practices don’t want to spend time considering questions like,...
Maintaining Readiness in the Dental Office
Setting up for the next patient is a natural part of your daily workflow. You wouldn’t dream of not having an instrument pack or cassette along with disposable items ready...
Eaglesoft SnapShot
There are always tools, apps and software to assist you with your day-to-day tasks and events. I have an app that tracks my spending and sends me notifications of where...
Delegation: The Team Approach to Practice Growth
If delegation is so valuable and important in the realm of leadership and time management, why do people have so much trouble doing this? Here are a few of the...