PattersonDental.com for the End of the Year
As Jenny pointed out yesterday, the Patterson Technology products are excellent in helping you get ready for the end of 2012. Did you know PattersonDental.com also has some helpful tools...
Social Icons
“Like us on Facebook.” “Follow us on Twitter.” As more and more dental offices start integrating social media into their practices, these phrases are being incorporated into almost every other...
Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
All in the family
You’ve likely heard the story of Patterson Dental’s humble beginnings: a small Midwestern drugstore started by two brothers in 1877 that has grown into the business we are today. If...
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Growing beyond boundaries
Today, Patterson Companies is celebrating a significant milestone: 20 years as a publicly traded Company! This anniversary means success for everyone at Patterson, as well as for our customers and...
Are You Recognizing Your Team?
As a manager and a leader you need to make it a part of your daily routine to catch your team members or staff in the act of doing something...
Expiring Advantage Dollars
Do you have Patterson Advantage Dollars that will expire on December 31, 2012? If so, don’t miss out on the opportunity to reinvest in your practice. Use your Advantage Dollars...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
eMagine TS
In recent months, we began rolling out a convenient new software platform for our service technicians called eMagine TS. The improved software offers our technicians many exciting new capabilities, including...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
Doing Good and Doing Well!
Doing good can help generate positive publicity for your dental practice. Patients select their dental provider based on what they know about them. This information could come from a variety...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Yes, Your Dental Practice Can Be Fun!
Seems like a silly statement, doesn’t it? Well, I’ll take that a step further and say your dental practice SHOULD be fun. It should be a fun place, not just...
Now is the Time to Reinvest in Your Dental Practice
To help small business owners grow, the government passed tax laws to promote that growth by accelerating tax reductions through deduction and depreciation opportunities. New equipment purchases can be either...
New Vendors at ADA 2012
We are happy to welcome two vendors new to the Patterson booths at this year’s ADA Annual Session. We’ll be sharing the space in our main booth (#716) with SheerVision....
Sirona Technology at the 2012 ADA!
I’m looking forward to the upcoming American Dental Association annual conference in San Francisco October 18-20, 2012. There is little doubt that this year’s ADA will be one to remember...
Leveraging the Power of Twitter: A Great Tool for Dental Practice Marketing
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who...
It’s Breast Cancer Awareness Month: Have Your Joined the Fight?
October is Breast Cancer Awareness Month, the time when people around the world come together to generate awareness and raise money to help in the fight against the disease. Millions...
Don’t Fall Off Patterson Advantage
We hope you are enjoying all the benefits the Patterson Advantage program has to offer you. Make sure you are on track to renew for 2013, so you can continue...
Gain Competitive Advantage with Click to Consult from OnTrack®
It’s like having a consultant at your side, readily available at a moment’s notice. With a single click of your mouse or tap on your mobile or tablet touchscreen,...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
Support the Fight for Infection Prevention
During the month of October, we are partnering with 11 infection control companies to raise funds for the Organization for Safety, Asepsis and Prevention (OSAP) in a special initiative –...
Are You Thinking of Starting or Expanding Your Dental Office?
Starting or expanding your dental office begins with a vision focusing on the patient experience. Creating a healthy practice occurs when you have a team of qualified and experienced professionals...
How to Send Expiring Insurance Benefits Reminders with Eaglesoft
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
The Difference Between Winning and Losing Facebook Cover Photos
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
Oregon Mission of Mercy
When Mission of Mercy announced that it would be coming to Medford, Oregon for the 2012 Oregon event, there was a lot of excitement for the needs that would be...
8 Common Mistakes Managers Make (Part 8)
Mistake #8 – Failing to Make the Tough Decisions As the leader of your business, there are many people counting on you. There are some problems that only you, as...
Electronic Remittance Advice
Would you like to save time and increase efficiency while posting insurance payments? Then Eaglesoft has a solution for you! It’s called Electronic Remittance Advice or eRA, which is actually...
Content That Will Engage Your Dental Patient Community On Facebook
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?”...