A New Exclusive Line of Lasers
In an era of dentistry with rapidly changing technologies, Patterson Dental now features an exclusive line of the aptly named Pioneer Lasers. Lasers today are valuable tools in the dental...
Secret Ingredient to Practice Success and Marketability
What is the definition of a team? Cathy Jameson describes a team as “a group of leaders working cohesively towards a common goal.” If you are a practice that wants...
Schick 33: A Different Sensor, No Matter Which Way You Look At It
As product manager at Sirona, Joe Goldstone is responsible for knowing all the ins and outs of all of their platforms. Recently, he took the time to discuss the Schick...
CEREC Tip of the Month: The New Incisal Variation Tool in 4.2
One of the new tools in the 4.2 software is the new Incisal Variation tool. Not only can we get great looking anterior proposals with the 4.2 software, we also...
You Know It’s Time to Get a New Website When…
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for...
The 3D Summit: A Unique and Inspiring Experience
A few years ago, Patterson and Sirona started the 3D Summit program to educate the dental community about cone beam technology and its profound impact on the practice lifestyle and...
The Future of Online Reviews
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good...
Facebook for Dentists Engagement Idea #174 – Community Questions
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...
How to Measure Your Marketing Efforts
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
April Events
Join us in April for the following events! Arkansas 4/4: Little Rock – Little Rock Annual Golf Event California 4/5: El Segundo – Eaglesoft User Group Meeting 4/11-4/13: Anaheim – California Dental Association 4/17:...
Video Post-Op Instructions: An Effortless Personal Touch
At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why,” you’d ask, “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers,...
March Events
Join us in March for the following events! Arizona 3/8: Phoenix – Equipment Maintenance Seminar California 3/6: El Segundo – Surgical Esthetics Course 3/7: Sunnyvale – Equipment Maintenance Event 3/15:...
Marketing to Your Existing Patients: Five Ways to Boost Practice Profitability
If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. From newspaper ads to Yellow Pages...
Five Reasons You Need a Marketing Plan –- NOW
All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house –...
Is Your Practice OnTrack?
At Patterson, we’re all about improvement – how can we better serve you? That’s why Mercer Advisors’ OnTrack software is such a perfect fit. It’s the dental practice software that...
Four Easy, Practical Steps to Start Effectively Using Twitter
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as...
How to Fuel Your Facebook Word of Mouth
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...
February Events
Brush the snow off your car, or (for some of our warmer events) put on your sunglasses, and come visit us during our February events! Alabama 2/8: Bessemer – Implant Dentistry Seminar...
Patterson Today Presents: The Year of CE!
The Winter 2013 issue of Patterson Today will feel heavier than usual when it arrives in your mailbox in a few weeks. That’s because we’re including a continuing education magazine...
The Push to Google+ and Its Communities
As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on...
6 Best Practices for an Online Front Desk
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...
Dentistry’s 2013 Watch List
The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has...
Practicing with the Masters
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
The 7 Keys to Effective Dental Social Media Marketing
Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined...
10 Tips To Boost Your Facebook Marketing in 2013
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There...
The Root of It: New Year’s Resolutions
Happy New Year! Now it is time to get to work on those resolutions. (In case you missed it, Mahlia Matsch, from our human resources department, had a wonderful post...
4 Rules for New Year’s Resolution Success
At the onset of each New Year, it’s tradition to go through the exercise of creating a list of resolutions. These lists commonly include things like losing weight, quitting a...
Backing What We Say, Since the Beginning
We back what we say. It’s what Patterson leaders have taught us since the company started in 1877. At Patterson, we have a history of focusing on clients. It’s been...
The Digital Revolution Starts Here
Do you still have the song, “(Everything I Do) I Do It For You” stuck in your head from Paul’s post yesterday? I hope so – because it’s true. Everything...
“Everything I Do, I Do It for You…”
Remember the song that those lyrics come from? Bryan Adams sang it … It was the theme song for the movie “Robin Hood: Prince of Thieves” starring Kevin Costner …...