Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
We talk a lot about the return on investment (ROI) of social media marketing for dental practices. In fact, it’s a favorite topic of ours to discuss with clients and...
Social media change is constant. If you’re still managing your Facebook, Twitter and other platforms the same way you did last year, you are likely missing opportunities. Like many of...
There are moments when you know you need to do something to increase your productivity or to increase new patients, but the idea of investing in such efforts seems so...
I learned an important marketing lesson once from marketing guru Seth Godin. It seems to me that it has great application to dental marketing. Marketing is such an inexact science...
When it comes to AdWords, there’s a vast amount of written material both online and in book form that aims to educate you on best practices. You can read about...
Winston Churchill once said, “We make a living by what we get, but we make a life by what we give.” Does your dental practice benefit from the power that...
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use...
Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to...
Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “... the primary purpose of a dental practice blog is search engine optimization,...
Your practice is likely already harnessing Facebook’s power as part of your marketing efforts. Congratulations! As you do so, here’s an important thing to keep in mind... Facebook’s content stream...
Holiday season is upon us. Since it isn’t the best time of the year to launch brand new marketing efforts, it is a good time of the year to prepare...
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome...
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are...
Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you...
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas?...
Where are you in the life cycle of your dental practice? Are you a start-up? A mature practice? A preparing-to-transition practice? In every case, there are important, easy-to-execute strategies that...
Has your social media engagement dwindled lately? Your content could be the reason. Times have changed and what would have been a great Facebook post a year ago, may not...
Once practices make the decision to get on board with social media, they generally do so with gusto. However, whether they stay motivated may or may not happen … What...
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
Today begins student week at Patterson Dental. Each day we will be publishing content solely for the dental student heading back to school, or the recent graduate heading into the...
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media...
