Staying HIPAA compliant requires knowledge of HIPAA regulations and changes or updates to the Privacy Rule. Adrian Lefler of My Social Practice shares some of the common digital marketing strategies for dental practices and how they should be evaluated for HIPAA compliance.
Candy sweet swap: A fun Halloween dental marketing campaign
Running a Halloween candy sweet swap campaign is a simple and effective way to create social media content, connect with your patients and community, and establish yourself as an oral health leader. In this blog post from Adrian Lefler of My Social Practice, you’ll learn everything you need to run an effective candy swap campaign.
Dental SEO quiz: What does GMB have in common with GBP?
Google My Business is being replaced by Google Business Profile. Adrian Lefler of My Social Practice explains how this change makes it easier to keep your Google business listing up-to-date and shares tips on optimizing your listing for improved Google search rankings.
![Write a captivating dental blog post in 15 minutes [templates included]](https://www.offthecusp.com/wp-content/uploads/2022/05/marketing-tips-mysocialpractice-blog-templates.png)
Write a captivating dental blog post in 15 minutes [templates included]
Blogging is one of the best ways to help your website rank high in search engines. It’s also one of the most effective ways to educate patients about what really matters to your practice, their oral health. Adrian Lefler of My Social Practice shares how to get started with dental blogging.
Want to rank higher on Google Maps? Follow this local dental SEO guide
This comprehensive guide from Adrian Lefler of My Social Practice includes valuable information, effective strategies and step-by-step instructions on how to optimize a Google My Business account for a local dental practice.
7 Ways to Increase Dental Office Productivity
Finding new ways to increase dental office productivity can improve the agility of your staff, boost the patient experience and help you bring in new patients. Improvement in any of these areas can help increase revenue in the process.
Twenty Twenty-One Day Success
David Rice, DDS, founder of igniteDDS discusses how New Year’s resolutions compare to dentistry and offers four things to focus on that all revolve around same-day dentistry.
Dental Practice Success: 4 Tips To Close Out the Year Strong
With the end of 2020 comes new lists, goals and ways to creatively end the year on a high note. Cassie Brehmer shares how connecting with patients who have unfinished treatment, getting ready for the rush between Christmas and New Year’s and finding ways to celebrate your staff will help close this year out on a positive note.
3 Ways to Create End-of-Year Excitement and Engage with Your Patient Community
Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.
Anatomy of the Perfect Dental Recall Campaign
RevenueWell has put together this handy guide to the perfect dental recall campaign to help practices keep the loyal, and the less-than-reliable, patients on track, all while reclaiming more revenue for your practice.
5 Ways to Enhance Your Website and Grow Your Patient Base
In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.
18 of the Most Creative Dental Marketing & Advertising Ideas
It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most...
DIY Toothbrush Valentines
Valentine's Day is just around the corner and while most folks will celebrate by passing out chocolates, lollipops, and all manner of sweets, that just wouldn't be very dentist-like of...
The Biggest Mistake You’re Making on Facebook
Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around...
Six Steps To Maximize CEREC Profit Potential
Investments run deep in your practice: the best staff, the most efficient operations, and more advanced technology. If part of this effort involves CEREC, you understand patients aren’t the only...
Social Media Photos Can Express Appreciation and Help Practices Grow
We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot –...
Smile Whitening Marketing Materials for Social Media
Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a...
Invisalign Marketing Materials For Social Media
One of the things that I really love about my job is the opportunity I have to visit face-to-face with so many dentists, orthodontists, and team members around the country....
5 Blog Post Ideas for Your Dental Practice
A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having...
Ditch Your Fear of the Discount Mailer Today with These Three Tips
You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these...
It Was Time to Automate Social Media
Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a...
The “New” Facebook: A Two-Part Effectiveness Strategy
As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play”...
Benchmarking Your Tweets
Tracking the success of your tweets is one thing. Benchmarking your success is another. In order to truly benchmark your tweets, there are a few things you need to do....
Advanced SEO for Dental Practices: Convert Your Web Traffic into Revenue
In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites...
Balancing Social Media and Patient Privacy
Undeniably, technology has transformed the way dentistry is delivered and how we communicate with patients. With these changes come federal and/or state laws such as HIPAA, mandating patient privacy and...
Stock audio and images for your videos
If you’re making a video and are considering using stock audio or images, we’ve got some tips for you (thanks to Dee for Dentist for the question). For practices that...
And the Winner Is…
In-office promotions and patient giveaways are an easy way to market to existing and prospective patients. However, there are always legalities that must be followed to be sure that what...
Your Most Pressing Social Media HIPAA Related Questions
A few months ago, I wrote an article called Social Media Legal Considerations for Dentistry. Since then, I’ve received dozens of comments, questions and feedback. Many of you were simply grateful...
Video Tips: Know What You’re Going to Say
Internet videos are like dog years. To you, what feels like only one minute can feel like seven to your audience. That’s why it’s particularly important to be concise when...
Enhance Your Twitter Profile Image For Better Engagement
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about...