Maximizing Internal Marketing Opportunities
There are moments when you know you need to do something to increase your productivity or to increase new patients, but the idea of investing in such efforts seems so...
The Super Bowl of Dental Advertising – Is It Worth It?
Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to...
A Fresh Start in 2014
A fresh start for the New Year – who doesn’t love a chance for a fresh start? Well now is your opportunity for you and your dental team. I’m not...
6 Things Ron Burgundy Can Teach Us About Dental Marketing
Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting...
Leadership Revolution: Holding Fast to a Standard of Excellence
When the leader of an organization begins to accept less than the best, the standard is lowered. Whether that acceptance of less than the best is for the performance of...
’Tis the Season: 5 Ways to Stay Productive with Marketing During the Holidays
Holiday season is upon us. Since it isn’t the best time of the year to launch brand new marketing efforts, it is a good time of the year to prepare...
Social Networking – The Informal Communication
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that...
Build Trust in Your Team
As dental management advisors and coaches, we all too often hear from dentists “I don’t know what she’s doing up at the front desk” or “I don’t know what they...
5 Forgotten Forms of Marketing that Still Work
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role...
Mobile Sites – What’s Hot Today
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown...
How to Measure Your Marketing Efforts
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
It’s just a logo … or is it?
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off...
Six Things You Can Do to Improve the Doctor and Team Photos
One thing we hear in practices on a consistent basis is that the team and/or the doctor do not like the pictures taken of them. Here are some tips to...
Your Marketing New Year’s Resolution
Have you made a New Year’s resolution for your marketing? Here’s one. If you do one thing this year with your marketing, you should resolve to make it consistent. People...
Eight Pitfalls to Avoid with Social Media
When it comes to social media, there are multiple opportunities to make the most of your Facebook page. And with that comes many concerns that dental practice owners have. Here...