Finding Out What Your Patients Really Want
Asking good questions opens the door to discovery. With careful and caring questions, two things occur: (1) you put the patient at ease by letting them know that you want...
3 Local Advertising Options to Consider
Advertising in general is a mixed bag. You have to be present regularly to be noticed. Remember, as my colleague Misty Clark says, your message must be seen, felt, heard...
Delegation: The Team Approach to Practice Growth
If delegation is so valuable and important in the realm of leadership and time management, why do people have so much trouble doing this? Here are a few of the...
5 Marketing Tips That Will Make a Difference
When celebrating my anniversary with my husband this past month, I made a reservation for a nice restaurant in Oklahoma City. It is well known for its food and ambiance....
“Dental Team Member needed: MUST be a Team Player”
“Dental team member needed: MUST be a team player.” That is possibly one of the most overused and under-defined statements you might see in a job posting for a new...
Baby Steps – Marketing Strategies on a Budget
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
To Post at Full Fee vs Insurance Fee – That Is the Question
There is a question many offices face and it can be a difficult one to answer. Is it better to post at insurance plan fees that are in-network, enter all...
The MVP of Your Marketing Efforts – An All-Star Team
Kevin Durant’s recent MVP acceptance speech has gone viral because he did something in his acceptance speech that no other MVP has ever done. Durant brought viewers across the nation...
It Takes a Team to Get to Yes
“I love doing restorative and cosmetic dentistry, but I just don’t seem to be doing very much of it. How can I build this part of my practice?” Have you...
Bonuses – the Good and the Bad
Bonus programs are the stuff of urban legends. When you ask a dental team to make a wish list, one thing that consistently comes high on their lists is a...
Six Trends in Websites for 2014
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends...