Social Icons
“Like us on Facebook.” “Follow us on Twitter.” As more and more dental offices start integrating social media into their practices, these phrases are being incorporated into almost every other...
Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
A Technology Storm
I’ve always been in awe of the power weather can have - maybe that has something to do with being a meteorologist’s niece. However, technology is my true passion and...
Have You Met Patté?
A few weeks ago in my blog post I asked if your dental office was a fun place to be. I received many emails telling me about the fun events,...
Toothy Pumpkin Contest Winners Revealed!
I’d like to begin by thanking all of the artistic and gifted people who participated in this fun Halloween contest by submitting their unique and toothy creations. Selecting three finalists...
Toothy Pumpkin Contest!
It’s that time of year when people across the country are stocking up on candy for trick-or-treaters and planning for Halloween parties and festivities. Tonight or sometime this weekend, many...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Leveraging the Power of Twitter: A Great Tool for Dental Practice Marketing
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who...
How to Send Expiring Insurance Benefits Reminders with Eaglesoft
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
The Difference Between Winning and Losing Facebook Cover Photos
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
Content That Will Engage Your Dental Patient Community On Facebook
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?”...
The Power of the Patient Referral
I recently saw one of the truest ads ever: "Our satisfied customers are our best ads." Of all the tactics you utilize in an effort to market your dental practice,...
Patterson Today – Fall ’12
Three times a year, we get to announce the release of a new edition of Patterson Today. Our office design, equipment and technology magazine, Patterson Today lets us tell the...
Using Pinterest to Market Your Dental Practice
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get...
Google Plus – Ghost Town or Boom Town for Your Practice
Are you on board with Google Plus Business Pages yet? If not, grab your stake ... Perhaps you are thinking “Not another social platform to manage! My team barely has...
Student Advantage
The dental students of today are the ones who will shape the future of dentistry as we know it. That’s why we are dedicated to helping them get off to...
5 Social Media Musts for the New Dentist
Today begins student week at Patterson Dental. Each day we will be publishing content solely for the dental student heading back to school, or the recent graduate heading into the...
Top 10 Dental Pros in Social Media
After spending a good amount of time considering a large number of prominent dentists and industry professionals who’ve proven to be effective in all things social media, we’ve narrowed our...
Doing Social Media Well (Part II)
As I stated in Part I, by now you’ve probably heard plenty of social media “best practices.” As promised, here are ten practices, or online behaviors, to avoid in social...
Pinterest Announcement
As many of you are aware, we are very active in the social media space and truly enjoy the interaction and conversations that take place there with dental professionals, vendors,...
Doing Social Media Well
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media...