Starting or expanding your dental office begins with a vision focusing on the patient experience. Creating a healthy practice occurs when you have a team of qualified and experienced professionals...
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
Here’s a list of some dental events we’ll be at in October. Be sure to come find us; we’d love to talk to you! Alabama 10/12: Birmingham - World Class Ceramic...
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?”...
I recently saw one of the truest ads ever: "Our satisfied customers are our best ads." Of all the tactics you utilize in an effort to market your dental practice,...
So how many of you just cringe when you walk into a national retail store in late July and see aisles filled with Halloween and Thanksgiving décor/items? Then by August...
Three times a year, we get to announce the release of a new edition of Patterson Today. Our office design, equipment and technology magazine, Patterson Today lets us tell the...
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get...
Are you on board with Google Plus Business Pages yet? If not, grab your stake ... Perhaps you are thinking “Not another social platform to manage! My team barely has...
Today begins student week at Patterson Dental. Each day we will be publishing content solely for the dental student heading back to school, or the recent graduate heading into the...
After spending a good amount of time considering a large number of prominent dentists and industry professionals who’ve proven to be effective in all things social media, we’ve narrowed our...
As I stated in Part I, by now you’ve probably heard plenty of social media “best practices.” As promised, here are ten practices, or online behaviors, to avoid in social...
As many of you are aware, we are very active in the social media space and truly enjoy the interaction and conversations that take place there with dental professionals, vendors,...
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to...
Wow! Where to start … how about at the beginning? The beginning of CEREC 27 and a half officially starts in 16 days. If you ask anyone on our CEREC...
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media...
Here’s a list of some great events we’ll be a part of in August. Come find us! California 8/10 – Sunnyvale – Eaglesoft User Group Meeting 8/24 – El Segundo...
About two months ago, I had the pleasure of speaking with John Luginbill of The Heavyweights about social media strategy for dental practices. He brought up a rather simple concept...
The Electronic Media Branch at the Centers for Disease Control and Prevention (CDC) has developed a helpful guide to social media writing. This is a resource that is full of...
Taken from the November 1956 issue of Patterson’s monthly news publication, PHC Newswheel Digest: CUSTOMERS…are the most important people in any business. CUSTOMERS…are not dependent on us…we are dependent on...
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see...
“A picture is worth a thousand words.” It’s an adage that has almost become a cliché. We say it, we hear it, but does it impact how we choose to...
Our annual Dolphin meeting always features a handful of guest presenters, mainly made up of consultants and clinicians who share their expertise on practice trends throughout the dental specialty industry....
You all know the saying, “You never get a second chance to make a first impression.” Can you get another try at a first impression? Most everyone would say no,...
There are many advantages to being a member of the CEREC Club, but one advantage in particular gives members a resource that shares information on CEREC technology while providing a...
While customers only see the marketing pieces prior to a software release, the gears of the development release cycle are working well in advance of that. Customer feedback, an essential...
We’ve all heard the old adage, “There’s nothing new under the sun.” While there is truth to this statement, it should never be used as an excuse for not striving...
This is a question I ask offices regularly, as it should be a piece of your marketing strategy. I will frequently hear that an office started a program such as...
Today there exist a plethora of social media channels that allow us to connect and interact with each other in ways we never thought possible. We share photos, videos and...
![Playing the Charity Card [PRESENTATION]](https://www.offthecusp.com/wp-content/uploads/2012/06/Smiles-Change-Lives.jpg)
