When you share your savvy, everybody wins. We recently asked dental office managers what strategies they’ve used to keep patients engaged and returning. They shared their best patient marketing and...
Building a relationship with hundreds of patients can be difficult when you only see most of them a few times a year. Our partners at Dental Intelligence share three quick tips on how you can build trust and stronger relationships with your patients.
Focusing on maintaining your current patient base by deepening your patient connections can result in a more rewarding experience that keeps patients returning to your practice for years to come. Here are a few ways to stay in touch with your patients and make the most out of the time you have them in office.
Staying HIPAA compliant requires knowledge of HIPAA regulations and changes or updates to the Privacy Rule. Adrian Lefler of My Social Practice shares some of the common digital marketing strategies for dental practices and how they should be evaluated for HIPAA compliance.
Running a Halloween candy sweet swap campaign is a simple and effective way to create social media content, connect with your patients and community, and establish yourself as an oral health leader. In this blog post from Adrian Lefler of My Social Practice, you’ll learn everything you need to run an effective candy swap campaign.
Google My Business is being replaced by Google Business Profile. Adrian Lefler of My Social Practice explains how this change makes it easier to keep your Google business listing up-to-date and shares tips on optimizing your listing for improved Google search rankings.
Blogging is one of the best ways to help your website rank high in search engines. It’s also one of the most effective ways to educate patients about what really matters to your practice, their oral health. Adrian Lefler of My Social Practice shares how to get started with dental blogging.
Learn the benefits of a summertime dental visit for children, why summer is the best time for a checkup and how to best communicate the importance of the summertime checkup with patients.
This comprehensive guide from Adrian Lefler of My Social Practice includes valuable information, effective strategies and step-by-step instructions on how to optimize a Google My Business account for a local dental practice.
There are many considerations when evaluating a practice’s annual goals for the new business year. Here are five opportunities for growth appropriate for any dental practice.
Whether right before patients come in for an appointment, while in the waiting room, when they’re in the chair, just after their appointment or in between visits, you should always be communicating.
Another year has come and gone, and everywhere we look there are signs that winter is fast upon us. It has always amazed me how quickly a year will go...
A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having...
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use...
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s...
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome...
What is the definition of a team? Cathy Jameson describes a team as “a group of leaders working cohesively towards a common goal.” If you are a practice that wants...
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are...
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that...
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas?...
Has your social media engagement dwindled lately? Your content could be the reason. Times have changed and what would have been a great Facebook post a year ago, may not...
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what...
We see this time and time again ... Of all the various things that can increase engagement on your practice’s Facebook page, featuring team members is usually one of the...
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for...
Registration for the annual American Association of Dental Office Managers (AADOM) conference on September 19-20 in Orlando, Fla., is almost filled up! If you’ve been sitting on the fence about...
Is your dental practice effectively using simple video clips in your dental social media marketing efforts? If not, here’s some great inspiration... Drs. Hammond and Ellis, and their team, are...
Your software is an amazing tool that directly contributes to your patient’s experience. My number one goal when I visit an office is to leave the staff energized and comfortable...
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good...
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong...
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