The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
Efficient CEREC Appointments
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on...
The Real Deal Gets Social
If you’ve been to a trade show you know the organized chaos they can be; there is simply so much to do and see it can be impossible to fit...
How to Measure Your Marketing Efforts
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
Five Common Facebook Marketing Myths
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing....
March Events
Join us in March for the following events! Arizona 3/8: Phoenix – Equipment Maintenance Seminar California 3/6: El Segundo – Surgical Esthetics Course 3/7: Sunnyvale – Equipment Maintenance Event 3/15:...
Marketing to Your Existing Patients: Five Ways to Boost Practice Profitability
If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. From newspaper ads to Yellow Pages...
Five Reasons You Need a Marketing Plan –- NOW
All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house –...
Is Your Practice OnTrack?
At Patterson, we’re all about improvement – how can we better serve you? That’s why Mercer Advisors’ OnTrack software is such a perfect fit. It’s the dental practice software that...
How to Fuel Your Facebook Word of Mouth
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...
The Push to Google+ and Its Communities
As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on...
Let’s Talk Yankee!
So when you see the title of my blog today do you think it would make a great title for a novel about the English settlers? Well, I’m not ready to...
6 Best Practices for an Online Front Desk
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...
Dentistry’s 2013 Watch List
The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has...
Practicing with the Masters
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
The 7 Keys to Effective Dental Social Media Marketing
Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined...
10 Tips To Boost Your Facebook Marketing in 2013
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There...
The Root of It: New Year’s Resolutions
Happy New Year! Now it is time to get to work on those resolutions. (In case you missed it, Mahlia Matsch, from our human resources department, had a wonderful post...
Backing What We Say, Since the Beginning
We back what we say. It’s what Patterson leaders have taught us since the company started in 1877. At Patterson, we have a history of focusing on clients. It’s been...
The Digital Revolution Starts Here
Do you still have the song, “(Everything I Do) I Do It For You” stuck in your head from Paul’s post yesterday? I hope so – because it’s true. Everything...
“Everything I Do, I Do It for You…”
Remember the song that those lyrics come from? Bryan Adams sang it … It was the theme song for the movie “Robin Hood: Prince of Thieves” starring Kevin Costner …...
October Events
Here’s a list of some dental events we’ll be at in October. Be sure to come find us; we’d love to talk to you! Alabama 10/12: Birmingham - World Class Ceramic...
The Intraoral Camera: Small Investment – Big Results
When we talk about technology, we often talk about new technology products that can be incorporated into a practice, but let’s not overlook the intraoral camera. This small, handheld device...
Patterson Today – Fall ’12
Three times a year, we get to announce the release of a new edition of Patterson Today. Our office design, equipment and technology magazine, Patterson Today lets us tell the...
Using Pinterest to Market Your Dental Practice
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get...
Google Plus – Ghost Town or Boom Town for Your Practice
Are you on board with Google Plus Business Pages yet? If not, grab your stake ... Perhaps you are thinking “Not another social platform to manage! My team barely has...
Expiring Advantage Dollars
Do you have Advantage Dollars that will expire on December 31, 2012? If so, don’t miss out on the opportunity to reinvest in your practice. Use your Advantage Dollars toward...
CAESY Printables in Eaglesoft
Did you know that as a value-added feature, CAESY Printables are included with Eaglesoft? Even better? These take-home patient education materials for post-op and preventive care can be tied to...
ASDA National Leadership Conference
The American Student Dental Association (ASDA) is a national student-run organization that protects and advances the rights, interests and welfare of dental students. With chapters at each of the 62...
Wells Fargo Practice Finance: We’re here to help take you to the next step
As a new dentist trying to figure out your career goals, and the path you should take to reach them, you have a wide variety of career options to consider....