18 of the Most Creative Dental Marketing & Advertising Ideas
It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most...
Shifting Gears in Facebook Marketing: Throttle Up in 2015
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There...
3 Local Advertising Options to Consider
Advertising in general is a mixed bag. You have to be present regularly to be noticed. Remember, as my colleague Misty Clark says, your message must be seen, felt, heard...
Should You Be Using Google AdWords?
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring...
Social Media’s Value – It’s Not You, It’s Me
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...
The Super Bowl of Dental Advertising – Is It Worth It?
Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to...
5 Forgotten Forms of Marketing that Still Work
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role...