If you’re making a video and are considering using stock audio or images, we’ve got some tips for you (thanks to Dee for Dentist for the question).
For practices that are planning on making a lot of marketing materials or shooting a lot of video that require stock images or sound, you’ll probably want to consider a service like iStock. With services like this, you can be sure that whatever you buy and download is protected. Make sure that whatever agreement you sign up for, though, that you’re using a commercial license as opposed to a personal use license.
When in doubt, err on the side of caution and pay for whatever you’re using. Or, if you’re on a budget, consider taking your own photography or video footage and editing them. Then you don’t have to worry about licensing or fees.
If you’ve been following out tips for creating a great video for your practice, but are looking for some info that is a little more advanced, leave your question below. Or, send us an email at socialmedia@pattersoncompanies.com.
