The Real Deal Gets Social
If you’ve been to a trade show you know the organized chaos they can be; there is simply so much to do and see it can be impossible to fit...
Looking Back While Looking Ahead
It’s an exciting time at Oral Health America, with staff members both looking back at the work we did last year in preparation for our annual report and preparing for...
The State of Social Media in Dentistry: What’s Working and What’s Not
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For...
It’s just a logo … or is it?
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off...
The Root of It: Thanks to Dental Assistants
This week is the 36th Annual Dental Assistants Recognition Week and we want to make it a very special week for some of our Off the Cusp readers. That’s why...
Marketing to Your Existing Patients: Five Ways to Boost Practice Profitability
If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. From newspaper ads to Yellow Pages...
Patté Is on Twitter!
She’s dashing, fun, resourceful and animated – she also adores her red heels and looks slammin’ in a pantsuit. Perhaps you’ve known her from our publications, cartoons, Facebook page or...
The Push to Google+ and Its Communities
As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on...
6 Best Practices for an Online Front Desk
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...
Practicing with the Masters
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
The 7 Keys to Effective Dental Social Media Marketing
Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined...
Subscribe to Off The Cusp
Want to have the latest dental industry topics, trends, tips and tricks delivered right to your inbox? Then subscribe to Off The Cusp today! Subscribe to Entire Blog Subscribe to...
The Root of It: New Year’s Resolutions
Happy New Year! Now it is time to get to work on those resolutions. (In case you missed it, Mahlia Matsch, from our human resources department, had a wonderful post...
Social Icons
“Like us on Facebook.” “Follow us on Twitter.” As more and more dental offices start integrating social media into their practices, these phrases are being incorporated into almost every other...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Off The Cusp Terms of Use
Introduction Patterson Dental’s blog, Off the Cusp, is for the benefit of our customers, employees and others to discuss Patterson Dental’s product and service offerings, information about the dental industry,...
A Technology Storm
I’ve always been in awe of the power weather can have - maybe that has something to do with being a meteorologist’s niece. However, technology is my true passion and...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
Have You Met Patté?
A few weeks ago in my blog post I asked if your dental office was a fun place to be. I received many emails telling me about the fun events,...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
Toothy Pumpkin Contest Winners Revealed!
I’d like to begin by thanking all of the artistic and gifted people who participated in this fun Halloween contest by submitting their unique and toothy creations. Selecting three finalists...
Hurricane Sandy – East Coast Closings – Updates
As we communicated yesterday, a number of our branches on the east coast closed their facilities in an effort to ensure the safety of their employees. Below is an update...
Hurricane Sandy
In light of Hurricane Sandy, we have several branches that have determined it is best to close for the safety of our employees. Please know that we are still available...
4 Steps to Manage Your Online Reputation
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you...
Toothy Pumpkin Contest!
It’s that time of year when people across the country are stocking up on candy for trick-or-treaters and planning for Halloween parties and festivities. Tonight or sometime this weekend, many...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Leveraging the Power of Twitter: A Great Tool for Dental Practice Marketing
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
How to Send Expiring Insurance Benefits Reminders with Eaglesoft
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
The Power of the Patient Referral
I recently saw one of the truest ads ever: "Our satisfied customers are our best ads." Of all the tactics you utilize in an effort to market your dental practice,...