Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.
The Routine Dental Exam: The First Line of Defense Against Oral Disease
Regular comprehensive dental exams provide patients the best chance at improving their health and quality of life while allowing practitioners to deliver a higher standard of care. This OnTarget article discusses oral health screening guidance for clinicians before and during the exam, the importance of oral cancer screening, and recommended products for dental exam and prophylaxis.
Keeping up With Demand: A New Practice Faces Questions About the Future
For many new and longtime dental practices, the thought of expansion can be daunting. Questions persist about how to take on more patients in an existing space and whether the adoption of newer technology will help dentists deliver services faster. But with the help of Patterson Dental educator Kathy Brodal, a new practice in North Dakota reached its goals in less than six years.
Proper Hand Hygiene in the Age of COVID-19
Hand washing, though it may seem simplistic during a pandemic, can actually be the most effective way of preventing the spread of germs, including those that cause COVID-19. As dental practices navigate the recent challenges related to COVID-19 and work to implement strategies to protect patients and staff, a closer look at hand hygiene may prove helpful.
Dentistry Beyond 2020: Looking Forward to the Future
To say that 2020 was a year of rapid change is an understatement. After a brief shutdown of practices across the country due to the COVID-19 pandemic, the dental industry reopened with the adoption of new technologies, stricter infection control guidelines and a renewed focus on personal and team wellness. Linda Harvey, MS, RDH, HRM, shares her thoughts on what’s in store for 2021.
Turbo-Charge Your Dental Practice with Data-Driven Decisions
Practice management software can generate all kinds of metrics on your practice, but which ones are the most important, and how do you improve those figures and, by extension, your business?
Navigating Your New Dental Technology Investment
Making a significant new investment in your practice is exciting, but it also can be intimidating. With the right approach, advice and assistance, expanding your practice with intelligent technology choices might be less painful than you think.
A Conservative and Esthetic Approach to Anterior Restorations
A break in the “normal” routine has presented clinicians with an opportunity to revisit common elective procedures that patients will request upon their return. If there’s a less invasive way to achieve highly esthetic results in the anterior, now is an ideal time to explore those techniques and revamp your material armamentarium.
From Emergency to Complete Care: A Three-Step Guide from igniteDDS
With dental emergencies – in particular cracked teeth – on the rise, we decided to ask David Rice, DDS, founder of igniteDDS to share his best approach for squeezing in dental emergencies during regular office hours and how to convert those emergencies into comprehensive care patients.
Going Virtual: The Patterson Ultimate Education Experience at Dentsply Sirona World 2020
This year’s Patterson Ultimate Education Experience event at Dentsply Sirona World will provide a unique virtual experience and the opportunity to learn about the latest innovations offered by Dentsply Sirona.
Invest in Dental Technology with an Eye on the Future
If you clearly define your practice vision and goals, and then choose the appropriate technology to help you reach them, you can confidently take the steps needed to move your practice forward. Here are a few ideas to keep in mind when investing in dental technology.
Building a Dental Office with ‘Everything a Patient Needs Under One Roof’
As he watched his patient base grow and identified what needs the community had, Steven Freeman, DDS, owner of Elite Smiles in St. Augustine, Fla., began investing in 3D technology, including CAD/CAM, a CBCT and a digital intraoral scanner based on the advice of his Patterson Dental team.
A Dentist Office With a Different Approach and a Less Traditional Design
Steven Freeman, DDS, is the owner of Elite Smiles, a full-service dental office located in St. Augustine, Fla., that provides pediatric dentistry, orthodontics for all ages, Invisalign, implants, general dentistry, sleep apnea treatment and more. With nearly all dental specialties covered, patients rarely get referred to another dental office. But Freeman did not always have the space for all-inclusive dental services.
Show Your Support for Breast Cancer Awareness Month with Patterson Pink Products
Show your support for your patients affected by breast cancer. Purchase these featured Patterson® brand products. Plus, buy Patterson Brand and back breast cancer research. A portion of the proceeds for every qualifying purchase will be donated to the Breast Cancer Research Foundation.
Dental Office Design: Start-to-Finish Webinar Series
Planning your own remodel or new build can be a daunting task but knowing where to start and working with the right teams can ensure the process is smooth and painless. Join us for the Start-to-Finish Webinar Series to learn strategies that can help you define, refine and achieve your practice goals through effective dental office design principles.
8 Ways to Improve Your Dental Practice’s Organization
Integrating these tools and strategies will improve practice efficiency and impress upon your patients how important their comfort and safety are to you.
Anatomy of the Perfect Dental Recall Campaign
RevenueWell has put together this handy guide to the perfect dental recall campaign to help practices keep the loyal, and the less-than-reliable, patients on track, all while reclaiming more revenue for your practice.
5 Ways to Enhance Your Website and Grow Your Patient Base
In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.
How Automated Patient Reminders Save Time and Money
Automated patient reminders can reduce no-shows by 34% or more. In addition to the cost on a patient’s health for not following up on necessary treatment, the tangible costs of no-shows can have a severe impact on health care in general and your bottom line specifically. See how automated patient reminders can improve the continuum of care while increasing office and staff efficiency.
Stopping Cancellations and No-Shows: A Step-By-Step Guide from igniteDDS
Now that most dental offices are fully open again, it is even more important for dental practice owners to have a plan for reducing cancelations and no-shows. We asked David R. Rice, DDS, founder of igniteDDS to share some steps dental practices can take to reduce cancellations and no-shows.
Building and Supporting a Robust Culture of Safety in the Dental Workplace
Infection control and adherence to strict regulations are critical components in the success of a dental practice. It is up to dental office leaders to create and sustain a culture of safety involving the entire dental team.
Patient Recall Marketing Webinar Series: Power Your Patient Comeback
As dental care in the age of COVID-19 starts to feel routine again, many practice owners are looking for new ways to cut costs and run their offices more efficiently. In a new webinar series, you’ll learn how marketing and communication software solutions like Solutionreach and OperaDDS can help you kickstart your schedule and boost your patients’ return appointments with convenient, automated and measurable patient outreach tools.
Dental Instrument Reprocessing and Waterline Maintenance: Behind the Scenes
Safety is a critical part of every dental patient’s experience. They want to feel comfortable about the care you and your team provide, and that includes the steps you take to ensure they’re safe from infection. What patients see in your waiting room and operatories is only part of the story. Would they still feel good about your practice if they looked into your sterilization room or could inspect your dental unit waterlines?
Equip Your Dental Practice with Next-Level Sanitization with PurLite Clean UV-C Cleaner
Keeping high-touch personal items and PPE clean can provide additional safeguards against the spread of COVID-19. One solution for sanitizing high-touch personal items is the new PurLite™ Clean UV-C Cleaner. PurLite is a sanitizer that uses advanced, medical grade UV-C technology to provide a fast and effective way to ensure patients and employees feel safe and protected while in your office.
Making the Switch to Eaglesoft: Smart, Streamlined, Simple
Pam McDonald has spent more than three decades getting to know her patients, but even with strong internal dental processes the team built in place, change inevitably knocked on the door.
Developing a New Practice with a Unique Vibe
When Jeffrey S. Butts, DDS, decided to expand his services to offer oral surgery, implants, IV sedation and same-day dentistry, he turned to Patterson Dental to help with finding a new location, designing the office layout and nearly every other aspect of his new practice.
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The Three Ps for Infection Prevention [Audio + Resource Guide]
Undeniably, COVID-19 has forever changed the way we practice dentistry and manage infection control. Every area of your practice has been impacted, from how patients are scheduled and checked in, to how office staff don and doff all the new PPE.
On-Demand Webinar: New Patients, New Procedures and Faster Recovery with Solea
When dental offices reopened amid the COVID-19 pandemic, some practice owners saw an increase in costs associated with PPE, coupled with a loss in revenue from scheduling fewer patients. Learn how Mark Ligocki, DDS, surpassed pre-COVID production and collections by performing new procedures and doing more same-day dentistry with the Solea all-tissue laser.
How to Build an Intentional, Resilient Work Culture
Learn how to set priorities and create processes to construct a workplace culture by design. By following the steps outlined in this article featuring Steven J. Anderson, you’ll be able to identify the key points your practice should follow in establishing and maintaining a successful and resilient work culture.
Educating Patients on the Importance of Oral Health and Routine Dental Care
Making sure patients are well informed of the importance of oral health before they even book their hygiene appointment can help curb anxiety or other barriers that may be preventing them from coming into the dental office. And with staff training on how to communicate key oral health messages with patients, the oral hygiene appointment can be the perfect way to build relationships and trust with patients.