How to Use #Hashtags for #DentalMarketing
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying...
Social Media’s Value – It’s Not You, It’s Me
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...
Leveraging Your Social Media for Recruiting
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
Baby Steps – Marketing Strategies on a Budget
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
The Importance of Your Data
I’m the IT support for my parents. Every time I travel to northern Minnesota, my parents have a list for me to help them with. Be it the DVD player...
5 Things to Expect From Your Social Media Marketing Provider
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
Find fresh ideas for your office in the latest issue of Patterson Today
Spring is a time of new beginnings, opportunities and growth. It’s also a great time to evaluate your practice and consider changes that could help you enhance the patient experience...
Social Media Changes, Trends and Happenings
Social media change is constant. If you’re still managing your Facebook, Twitter and other platforms the same way you did last year, you are likely missing opportunities. Like many of...
Six Trends in Websites for 2014
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends...
Social Media Champion Checklist
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s...
A Patient Experience Win-Win
There is a strong connection between oral health and overall health. That’s not news to you, but too often, it is news to patients. One of the goals of Hygiene...
Top Five Social Media Mistakes of 2013—And How To Fix Them
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome...
Raise Practice Awareness Through Post-Halloween Sweet Swap
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are...
Social Networking – The Informal Communication
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that...
How To Create A Winning Brand On Social Media
Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you...
Spread the Message of the Importance of Oral Health
Oral Health America's Fall for Smiles® campaign is underway, having launched Sept. 1 with the release of our public opinion survey results that show that low-income older Americans are not...
5 Forgotten Forms of Marketing that Still Work
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role...
Patterson Today – Fall 2013
Three times a year, we release a new edition of Patterson Today, our office design, equipment and technology magazine. In each new edition we share the stories of doctors from...
Dental Social Media Marketing Success White Paper
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas?...
Help OHA Fall for Smiles and Educate Older Adults About Importance of a Healthy Smile
Oral Health America's annual Fall for Smiles® campaign is just around the corner, which focuses on educating all Americans about the importance of oral health and how to keep a healthy...
How to Create Delightful Social Media Content
Has your social media engagement dwindled lately? Your content could be the reason. Times have changed and what would have been a great Facebook post a year ago, may not...
How to Make Your Social Media Matter
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what...
5 Reasons Your Social Media Marketing Has Stalled
Once practices make the decision to get on board with social media, they generally do so with gusto. However, whether they stay motivated may or may not happen … What...
The 3D Summit: A Unique and Inspiring Experience
A few years ago, Patterson and Sirona started the 3D Summit program to educate the dental community about cone beam technology and its profound impact on the practice lifestyle and...
Secret Questions and Their Predictable Answers
What is your mother’s maiden name? What is the name of your favorite pet? In what city were you born? What is your favorite sports team? You have likely been...
Realizing Dental Philosophies
It all started with a question: “What is your dental philosophy?” If you ask this question of a member of any dental practice, you’ll get a different answer. And while...
Marketing with Surgical Precision: RevenueWell’s New Campaign Manager
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
Six Things in Your Reception Preventing Patients from Saying Yes to Treatment
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong...
The #1 Reason Every Practice Needs Social Media – It’s Likely Not What You Think
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However,...
Explore Spear Education
The continuing education courses you select can have a powerful impact on quality of care, patient satisfaction and the success of your practice. That’s why Patterson Dental has partnered with...