Sneak Peek at New Eaglesoft Release
I’m proud to give you a sneak peek at one of the great new features from Eaglesoft 17 and Patterson Imaging 17 for release this summer: Dolphin 3D imaging tools will...
The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
A Better Prepared Practice
Editor’s Note: The following is an excerpt from Charlene White’s article “Activate Practice Proaction to Prevent a Panicked Reaction” in the current edition of The Wave. Read the full article...
Patient Experience: How Telephone Skills Really Make a Difference
Have you ever heard the phrase “You can hear a smile”? These five words can play a big part in our telephone skills, especially when the day is not going...
May Events
Join us in May for the following events! California 5/9: Beverly Hills – Dr. LaSage Live CEREC Demo 5/10: Petaluma – Eaglesoft User Group Meeting 5/10: Valencia – Cone Beam...
Upon Your Rep’s Next Visit
When your Patterson Dental representative stops in for their next visit, he or she likely will be carrying a small but savings-packed piece of paper. The What’s Hot Flyer contains...
Efficient CEREC Appointments
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on...
The Real Deal Gets Social
If you’ve been to a trade show you know the organized chaos they can be; there is simply so much to do and see it can be impossible to fit...
Looking Back While Looking Ahead
It’s an exciting time at Oral Health America, with staff members both looking back at the work we did last year in preparation for our annual report and preparing for...
The Difficult Issue of Moisture in Dentistry
Moisture is the nature of the human body – especially the oral cavity. And while we’ve developed products to restore and protect our natural teeth, we’ve mostly only been able...
The Future of Sterilization: SciCan G4 Series
Dental sterilization has never been more important. It’s a responsibility based on trust that patients put in their dentist every time they step into their practice. And all of us...
How to Measure Your Marketing Efforts
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
“Tech Support” Scams: Don’t Fall for a Fake Offer to Help
We’ve discussed online scams before on Off the Cusp, and this author is routinely amazed at the variety, creativity and temerity of the swindles bad guys pull off. Here is...
The #1 Secret For “New Marketing” Success
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate...
Re-Introducing: Michelle Anderson
At Patterson, our innovative, practice-changing technologies are head-and-shoulders above anyone else in the industry. In part, that’s because we stand on our experience. Some of that experience comes from our...
A Team Huddle That Gets Rave Reviews or Another Boring Meeting?
Believe it or not, the difference between your team and a dream team is not far off. The key is perspective. With a few tweaks to your team huddle approach...
Eaglesoft Tip of the Month: Using InContact for Enhanced Efficiency
One of my favorite features, InContact is an interactive contact manager that makes keeping track of patients an effortless task. InContact allows you to store different groups of patients based...
The State of Social Media in Dentistry: What’s Working and What’s Not
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For...
Spring Cleaning: Get Organized With One Simple Exercise!
For most of us, spring cleaning means getting rid of the clutter that’s built up over the year and doing some serious scrubbing. While we’re accustomed to organizing our homes...
April Events
Join us in April for the following events! Arkansas 4/4: Little Rock – Little Rock Annual Golf Event California 4/5: El Segundo – Eaglesoft User Group Meeting 4/11-4/13: Anaheim – California Dental Association 4/17:...
A Great Time for Schick
With an amazing special offer extended through April 26, there is no better time to purchase Schick intraoral imaging products. This promotion is designed to make it more convenient than...
Video Post-Op Instructions: An Effortless Personal Touch
At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why,” you’d ask, “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers,...
Have you checked out 2min2x?
Now launched and in full toothbrush-championing mode, the 2min2x campaign is spreading the word about children’s oral health. A campaign put together by the combined efforts of the Dental Trade...
International Dental Show Is Hard to Leave … Literally
It’s always easy to go to the International Dental Show in Germany and it’s often hard to leave. That disparity was even greater this year. The biennial show features more...
CAD/CAM Programs at the 101st Thomas P. Hinman Meeting
At this year’s 101st Thomas P. Hinman Dental Meeting in Atlanta, there will be an unprecedented opportunity to hear from two dynamic thought leaders in the world of dental CAD/CAM...
Optimize the Omnicam with 90 Degrees
The revolutionary Omnicam from Sirona is the best intraoral scanning device in dentistry today. Its simplicity and ergonomic shape allow the user to easily scan throughout the mouth. This renders...
It’s just a logo … or is it?
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off...
Data Securing Tips: How to Safely Use a Mobile Device for Your Practice
There is a good chance that you, reader of Off the Cusp, are accessing this blog from a so-called “smart” device – that is, an Internet-connected mobile phone or portable...
At A-dec, Seeing Is Believing
Sometimes, seeing really is believing. When it comes to A-dec equipment, we find that’s often the case. A-dec’s reputation for high-quality, reliable products is no secret. But its remarkable culture,...
The Importance of a Solid Foundation
I have just returned from the AADPA meeting in Las Vegas where I spent several days talking to dental practices about the digital technologies that are available to them. A...