As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
Did I get your attention with that blog headline? We at Patterson have heard your feedback and know saving you time is an important part of your day-to-day routine. Which...
By now, dental practitioners are likely aware that the U.S. Department of Health and Human Services (HHS) issued long-awaited changes to the Privacy, Security and Breach Notification Rules. The Omnibus...
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong...
This spring, your dollars can put supplies on your practice shelves AND help save children’s smiles thanks to Patterson Dental, BeeSure®, Centrix, Certol®, Crosstex, Cranberry, DentalEZ, Premier, Pulpdent®, Septodont and...
To be an industry leader in any field, let alone the dental industry, you have to credit your business’s success to your customer’s success. That if it weren’t for your...
One of the great things about dentistry is the consistent opportunity we have to help people along their path to greater oral health and overall wellness. The most effective way...
I attended the Patterson sponsored webinar, Avoid Practice Interruption, with Paul Hinman of DDS Rescue this week. In watching this webinar, I was reminded of a time as an Eaglesoft...
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...
Keeping all patients, clinical and nonclinical personnel, and the community safe from harm has never been more important, or more in focus. Before, during and after treatment, patients trust their...
The typical dental office has several regular meetings that can help to keep the team on track. We hear from our members that as the staff gets bigger, the meetings...
Is your office using Post Procedure Notes? If you are wondering what they are or why you would, this post is for you! Using Post Procedure Notes will not only...
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However,...
New employees are typically hired and trained by office managers, yet managers are most often the busiest people in the office! We hear from our members often that this part...
The continuing education courses you select can have a powerful impact on quality of care, patient satisfaction and the success of your practice. That’s why Patterson Dental has partnered with...
I’m proud to give you a sneak peek at one of the great new features from Eaglesoft 17 and Patterson Imaging 17 for release this summer: Dolphin 3D imaging tools will...
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
Editor’s Note: The following is an excerpt from Charlene White’s article “Activate Practice Proaction to Prevent a Panicked Reaction” in the current edition of The Wave. Read the full article...
Have you ever heard the phrase “You can hear a smile”? These five words can play a big part in our telephone skills, especially when the day is not going...
Join us in May for the following events! California 5/9: Beverly Hills – Dr. LaSage Live CEREC Demo 5/10: Petaluma – Eaglesoft User Group Meeting 5/10: Valencia – Cone Beam...
When your Patterson Dental representative stops in for their next visit, he or she likely will be carrying a small but savings-packed piece of paper. The What’s Hot Flyer contains...
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on...
If you’ve been to a trade show you know the organized chaos they can be; there is simply so much to do and see it can be impossible to fit...
It’s an exciting time at Oral Health America, with staff members both looking back at the work we did last year in preparation for our annual report and preparing for...
Moisture is the nature of the human body – especially the oral cavity. And while we’ve developed products to restore and protect our natural teeth, we’ve mostly only been able...
Dental sterilization has never been more important. It’s a responsibility based on trust that patients put in their dentist every time they step into their practice. And all of us...
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
We’ve discussed online scams before on Off the Cusp, and this author is routinely amazed at the variety, creativity and temerity of the swindles bad guys pull off. Here is...
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate...
At Patterson, our innovative, practice-changing technologies are head-and-shoulders above anyone else in the industry. In part, that’s because we stand on our experience. Some of that experience comes from our...
