A Mission, and a Night, to Remember
It’s easy to get behind Oral Health America’s mission. The Chicago-based non-profit aims to change lives by connecting communities with resources to increase access to care, education and advocacy for...
Effective Dental Social Media Marketing DOESN’T Start Online…
Sound crazy?! Doesn’t social media take place online?! Hold on, Bucky... I’m getting there! ...It Starts In Your Practice! That’s right. Effective dental social media marketing doesn’t start online—it starts...
Oral Health America’s Upcoming Gala Celebrates Smiles Across Generations
Oral Health America is excited to have both a new location and theme for our 24th Annual Gala and Benefit. Taking place February 19 at the historic Palmer House Hotel...
Two Tips to Boost Your Search Ranking
Want to be the king of search in your market? Getting there is much easier than you think. It revolves entirely around two simple concepts: 1) create good content, and...
A Fresh Start in 2014
A fresh start for the New Year – who doesn’t love a chance for a fresh start? Well now is your opportunity for you and your dental team. I’m not...
Changing Attitudes, One Patient at a Time
Despite specializing in one procedure, endodontic practices see very different cases and unique needs among their patients. That’s why Jennifer Canizaro loves her job. Jennifer, the office manager at Endodontic...
One Procedure, Unlimited Impact
Jennifer Canizaro, office manager at Endodontic Specialists in Metairie, La., says she sees lives change every day among her practice’s patients. Not bad for a practice that mainly deals with...
Start with the Vision
Here we are again … the onset of 2014 is near and we are excitedly awaiting the infamous “ball drop” to ring in the New Year! The start of a...
4 Steps to Problem Solving
Most of our days are consumed by problem solving and decision making. We encounter problems at work and in our personal lives. It could be a problem with a co-worker,...
6 Things Ron Burgundy Can Teach Us About Dental Marketing
Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting...
Sporting a New Look for Movember
After a very successful Grins for a Good Cause campaign this year – thanks to everyone who participated via their Patterson branch and helped support the fight against breast cancer!...
Year-End Eaglesoft Processing
Where did 2013 go? As we come to the end of the year, I want to take a moment to make sure that you have all the necessary information needed...
7 Easy Steps to Success by Developing Integrity Within Your Dental Practice
I often get questions from people about what others are doing to become more “successful” and how they are achieving their goals in attaining success. Here are 7 easy steps...
Grins for a Good Cause: A Lot to Smile About in 2013
In a recent Off the Cusp post we highlighted the inspirational story of Donnell Rank; successful businesswoman, pageantry participant, volunteer, mentor to other women and cancer survivor. Donnell is just...
Is Automated Dental Social Media Marketing a Lie?
Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “... the primary purpose of a dental practice blog is search engine optimization,...
Leadership Revolution: Holding Fast to a Standard of Excellence
When the leader of an organization begins to accept less than the best, the standard is lowered. Whether that acceptance of less than the best is for the performance of...
A New Exclusive Line of Lasers
In an era of dentistry with rapidly changing technologies, Patterson Dental now features an exclusive line of the aptly named Pioneer Lasers. Lasers today are valuable tools in the dental...
Sometimes it’s not what you say, it’s where you say it
When presenting treatment recommendations and the cost of care, helping patients understand the value of the dentistry and their payment options and obligations is important. As important is presenting that...
8 Great Patient Marketing Campaigns to Send This December
To be a successful, modern dental practice one has to market outside of the waiting room. While your front-of-the-house team can help you score referrals and keep your active patients...
Social Media Champion Checklist
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s...
A Patient Experience Win-Win
There is a strong connection between oral health and overall health. That’s not news to you, but too often, it is news to patients. One of the goals of Hygiene...
Get Organized with a Digital Implant Kit
With the ability to mill your abutments and implant crowns chairside (CEREC SW 4.2), it is imperative that you are organized. There are many parts and part numbers that go...
Standing Out from the Competition: Hiring Tips and Best Practices
Like many dental practitioners out there, you undoubtedly realize the importance of having a skilled team in place. From assistant to office manager, the knowledge, dedication and engagement of your...
Eaglesoft Tip: Updating Fees
As end of the year approaches, it’s time to start evaluating and updating your fees. If you can relate to one or more of these scenarios, I’m here to help!...
Re-Sharing Important Wall Posts on Your Facebook Page
Your practice is likely already harnessing Facebook’s power as part of your marketing efforts. Congratulations! As you do so, here’s an important thing to keep in mind... Facebook’s content stream...
3 Ways to Boost Sales of Elective Services
One of the great joys of my job here at RevenueWell is getting the opportunity to personally connect with dentists when I travel. Outside the conference hall, when people are...
2013 Dental Office Design Competition Winners
At the recent ADA Annual Session in New Orleans, Louisiana, I had the unique opportunity to sit on the committee of judges that decided the winners of the 2013 Dental...
’Tis the Season: 5 Ways to Stay Productive with Marketing During the Holidays
Holiday season is upon us. Since it isn’t the best time of the year to launch brand new marketing efforts, it is a good time of the year to prepare...
Eaglesoft Webinar: Year-End Wrap-Up
How well do you analyze the available dental benefits of your patients? We know the patient probably isn't vigorously reviewing their policy details, so they may not even know they...
Top Five Social Media Mistakes of 2013—And How To Fix Them
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome...