Looking at orthodontics through the eyes of his patients
Dr. Jeff Just of Just Orthodontics doesn’t believe he was predestined to be an orthodontist. Though his father and his grandfather were orthodontists before him, he says he came to...
Growing Practice Profitability in the Internet Age
These days, it often seems like running a dental office has as much to do with search engine marketing, social media visibility and website lead management as it does with...
Difficult Employees: Addressing Problem Behavior
At some point in your tenure as a practitioner or leader you will inevitably experience a situation in which one of your staff members demonstrates some form of unacceptable behavior. ...
Cool dental technology, practice efficiency, and orthodontics
Next week, we’re excited to share with you the story of Dr. Jeff Just, a third-generation orthodontist serving patients in the communities of Manitowoc, Sheboygan, and Green Bay, Wisc. The...
Marketing to Tomorrow’s Sports Heroes
Did you know that sports accidents reportedly account for 10 to 39 percent of all dental injuries in children? With an estimated 35 million children ages 5-18 playing organized sports,...
Going paperless? Put these advanced SmartDoc features to work!
I have seen many offices transition from traditional paper charts to a completely chartless and/or paperless environment over the years. The best part of making this switch is the increase...
The Importance of Seeking Expert Advice
Take a moment to watch NY Times best-selling author, Weldon Long talk about what he calls “junk in your trunk,” meaning the subconscious things that hold us back from success....
“Yes, I’m Busy. And Yes, I Care.”
Chris Brogan wrote a book last year entitled, “The Impact Equation” in which he introduced the term “Echo” as part of effective social media marketing strategy. For a dental practice’s...
Collaboration: The Rock Star Approach to Practice Success
At the Golden Globes this year, U2 received the award for best song in a film for their song “Ordinary Love,” from the film Mandela. In their acceptance speech, tucked...
Social Media Manager for Dentistry − Sample Job Description
The role of social media manager is fast becoming a practice standard. Is your practice positioned to succeed? As social media becomes more accepted as a long-term communication tool −...
Bonuses – the Good and the Bad
Bonus programs are the stuff of urban legends. When you ask a dental team to make a wish list, one thing that consistently comes high on their lists is a...
Simplifying Endodontics with Technology
Every endodontist has two words working against them before a patient even sets foot in the dental practice: "root canal". With a patient base that is often unfamiliar with him...
Motivation in the Workplace
If it was easy, everyone would do it! How awesome it would be if every task we are responsible for truly was easy? If little to no effort was required...
Give Dental Assistants a Hand – Dental Assistants Recognition Week
For many people, a trip to the dentist can be stressful and anxiety producing. A dental assistant who can ease the nerves and calm the fears of a patient is...
Easing Patients’ Minds, Then Their Pain
Dr. Garrett Morris has two words working against him before patients ever set foot in his practice: “root canal.” Dr. Morris, of Endodontic Specialists in Metairie, La., said there’s a...
Six Trends in Websites for 2014
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends...
The Power of Personalization in Eaglesoft
One of my absolute favorite things about Eaglesoft is how very customizable it is in so many ways. This customization increases efficiency and allows you to spend more of your...
The 3 Top Reasons Your Dental Practice Should Have a “Doing Good” Component
Winston Churchill once said, “We make a living by what we get, but we make a life by what we give.” Does your dental practice benefit from the power that...
First Stop on the Patient Experience Train: The Dental Lab
Jeremy Stauffer has been in the lab business since graduating high school. It’s what he knows – and what he’s exceptionally good at. And in his time in business, first...
Love and Dentistry
As I was sitting here thinking about Valentine’s Day and dentistry I decided to write about Passion vs Enthusiasm. Whether you are thinking about your dental office or your sweetie,...
Sirona 3D Summit Spring 2014 Lineup
If you look out your window, it’s hard to believe that spring is just around the corner. As the blooms start to emerge from the buds on the trees, our...
A Healthy Smile for a Child in Need
Did you know that nearly 20 percent of children ages 4 and 5 have tooth decay, and that 50 percent develop tooth decay by the third grade, and 86 percent...
Public Relations: It’s Not Just for the Big Guys
If you believe you’ve got a good story to tell, we’d like to hear it. In fact, there are a lot of people in your community who would like to...
Strategies to Reduce Broken Appointments and No-Shows
As I review my clients’ practice goals for 2014, one goal that continues to be mentioned is reducing broken appointments and no-shows in the practice. In order to achieve the...
Facebook Page Marketing – Time-Saving Tip
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use...
Treating Patients, Not Procedures
Dr. Ed Hood of Hood Dental Care in Denham Springs, La., cherishes his relationships with his patients. It was his desire to serve people that attracted him to dentistry nearly...
Learning the Importance of Relationships
In his 28 years of practicing dentistry, Dr. Ed Hood hasn’t learned everything. Though he still learns something new every day, he’s always known the importance of relationships. “People don’t...
So What’s a CEREC Guide?
There are a lot of exciting things going on in the CEREC world. The CEREC Omnicam, CEREC 4.2 and the upcoming e.max abutment block are all very exciting things. But...
Why People and Businesses Fail to Reach Their Goals
As we start the new year, many people have already set new goals and some have already stopped pursuing them. Have you ever wondered why? The most common illustration of...
The Super Bowl of Dental Advertising – Is It Worth It?
Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to...