Maximizing Internal Marketing Opportunities
There are moments when you know you need to do something to increase your productivity or to increase new patients, but the idea of investing in such efforts seems so...
Seeking a Good First Impression
We have all heard the phrase, “You don’t get a second chance to make a good first impression!” Have you ever driven away from an appointment because the outside of...
Infection Control and Compliance Answers in Just One Place? Yes, Really!
“Which contact time do we follow for our disinfectant – there are three times listed?” “How do I get our students to comply with PPE?” “Do I have to wear...
Patterson Companies makes America’s Most Trustworthy Companies list
Forbes recently announced its list of 2014 Most Trustworthy Companies in America – and Patterson Companies is on it for the third year in a row! Through an independent evaluation Patterson...
Equipping your sterilization center
In a recent blog post, we discussed the importance of a well-designed sterilization center; once the ideal space is created, it’s important to have the right equipment. When choosing equipment,...
Marketing Sluggish? Go One Arc Deeper
I learned an important marketing lesson once from marketing guru Seth Godin. It seems to me that it has great application to dental marketing. Marketing is such an inexact science...
How to Quickly Find Which Reports Contain Specific Data in Eaglesoft
If you are looking for an Eaglesoft report that includes certain information, I can help you find it faster and easier by using a simple utility found on our FAQ...
Designing the ideal sterilization center
In a recent post, we talked about advancements in sterilization and the importance of following modern sterilization standards for the health of patients, and for the success of your practice....
Where to Find Help in Crafting Your Google AdWords Strategy
When it comes to AdWords, there’s a vast amount of written material both online and in book form that aims to educate you on best practices. You can read about...
Treating Bruxism: Patient Education and Treatment Options Are Keys to Success
Most dentists will tell you that 30%-40% of their patients would benefit from wearing a nightguard, but less than 5% actually do. What’s the reason for this significant difference in...
The nitty-gritty on sterilization advancements
Most dentists aim to exceed a patient’s expectations, and good ones do. Of all the expectations a patient might have, the one that is the most standard is the expectation...
Social Media Legal Considerations for Dentistry
As social media use in dentistry evolves, questions, quandaries, and unfortunately legal risks grow too. I recently had the pleasure of presenting alongside the brilliant Dr. Michael R. Ragan, D.M.D,...
It Takes a Team to Get to Yes
“I love doing restorative and cosmetic dentistry, but I just don’t seem to be doing very much of it. How can I build this part of my practice?” Have you...
The Wave of Success
It’s great having an orthodontic software system that integrates your practice from imaging to scheduling and beyond, according to Darren Pakravan, DDS, MS. It’s even better to have one that...
Looking at orthodontics through the eyes of his patients
Dr. Jeff Just of Just Orthodontics doesn’t believe he was predestined to be an orthodontist. Though his father and his grandfather were orthodontists before him, he says he came to...
Growing Practice Profitability in the Internet Age
These days, it often seems like running a dental office has as much to do with search engine marketing, social media visibility and website lead management as it does with...
Difficult Employees: Addressing Problem Behavior
At some point in your tenure as a practitioner or leader you will inevitably experience a situation in which one of your staff members demonstrates some form of unacceptable behavior. ...
Cool dental technology, practice efficiency, and orthodontics
Next week, we’re excited to share with you the story of Dr. Jeff Just, a third-generation orthodontist serving patients in the communities of Manitowoc, Sheboygan, and Green Bay, Wisc. The...
Marketing to Tomorrow’s Sports Heroes
Did you know that sports accidents reportedly account for 10 to 39 percent of all dental injuries in children? With an estimated 35 million children ages 5-18 playing organized sports,...
Going paperless? Put these advanced SmartDoc features to work!
I have seen many offices transition from traditional paper charts to a completely chartless and/or paperless environment over the years. The best part of making this switch is the increase...
The Importance of Seeking Expert Advice
Take a moment to watch NY Times best-selling author, Weldon Long talk about what he calls “junk in your trunk,” meaning the subconscious things that hold us back from success....
“Yes, I’m Busy. And Yes, I Care.”
Chris Brogan wrote a book last year entitled, “The Impact Equation” in which he introduced the term “Echo” as part of effective social media marketing strategy. For a dental practice’s...
Collaboration: The Rock Star Approach to Practice Success
At the Golden Globes this year, U2 received the award for best song in a film for their song “Ordinary Love,” from the film Mandela. In their acceptance speech, tucked...
Social Media Manager for Dentistry − Sample Job Description
The role of social media manager is fast becoming a practice standard. Is your practice positioned to succeed? As social media becomes more accepted as a long-term communication tool −...
Bonuses – the Good and the Bad
Bonus programs are the stuff of urban legends. When you ask a dental team to make a wish list, one thing that consistently comes high on their lists is a...
Simplifying Endodontics with Technology
Every endodontist has two words working against them before a patient even sets foot in the dental practice: "root canal". With a patient base that is often unfamiliar with him...
Motivation in the Workplace
If it was easy, everyone would do it! How awesome it would be if every task we are responsible for truly was easy? If little to no effort was required...
Give Dental Assistants a Hand – Dental Assistants Recognition Week
For many people, a trip to the dentist can be stressful and anxiety producing. A dental assistant who can ease the nerves and calm the fears of a patient is...
Easing Patients’ Minds, Then Their Pain
Dr. Garrett Morris has two words working against him before patients ever set foot in his practice: “root canal.” Dr. Morris, of Endodontic Specialists in Metairie, La., said there’s a...
Six Trends in Websites for 2014
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends...