Leveraging Your Social Media for Recruiting
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
Track for Success
Sometimes, the saying “The simple things are important and the important things are simple” really is true. But what does that look like in a dental practice, exactly? It means...
How CEREC helps one dentist practice dentistry his way
When Mark W. Heidebrecht, DDS, started his practice, Gentility Dentistry in Wichita, Kan., he wanted to create an atmosphere that supports good dentistry. “I really want to do what’s best...
Marketing Your CEREC Services
So you have the CEREC® single visit crown technology. Now what? In our experience, most people don’t know that a service that provides a crown in a single visit even...
Baby Steps – Marketing Strategies on a Budget
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
What you pay attention to, works
In business and in life, the activities that you pay attention to the most tend to grow and flourish. When it comes to your practice, what behaviors are you paying...
Decoding the Patient Mindset
You’ll hear a lot of talk these days about creating a great patient experience, but what are the practical steps to achieving that? What I’ve learned is that everything that...
Today, All Dental Marketing Is Digital Marketing
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote...
Managing Your Image Recycle Bin
The image recycle bin is a feature in both Eaglesoft and Patterson Imaging software that allows you to remove an image without deleting it, so it doesn’t appear in the...
Patterson Offers 10 AADOM National Conference Scholarships
In honor of the American Association of Dental Office Managers’ 10th anniversary, Patterson Dental is awarding 10 scholarships to attend this year’s AADOM National Conference, held September 4-6, 2014, in...
Marketing to Existing Patients? Create Age-Appropriate Messaging
We wrote recently about Content Marketing and the importance it plays in keeping patients educated, engaged and coming back to your practice for recommended treatment and maintenance. Here’s another critical...
To Post at Full Fee vs Insurance Fee – That Is the Question
There is a question many offices face and it can be a difficult one to answer. Is it better to post at insurance plan fees that are in-network, enter all...
The Importance of Your Data
I’m the IT support for my parents. Every time I travel to northern Minnesota, my parents have a list for me to help them with. Be it the DVD player...
5 Things to Expect From Your Social Media Marketing Provider
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
How one dentist turned her small-town practice into a big success
Kristen Burris, DDS, started her dental practice in Shattuck, Oklahoma, more than 20 years ago after she and her husband bought a cattle ranch and moved across the state. Although...
Managing and Motivating Millennials
For the first time in history, four generations are now working side by side in the workplace. Organizations, large and small, are trying to balance the generation gap of more...
The Proof is in the Pilot: Comparing the Pilot path to the Screw Access on an Emax Abutment Crown
Technology is certainly a hot-button topic for many dentists. There are those who embrace technology. These doctors look for ways in which a new gadget, technique or product can improve...
The MVP of Your Marketing Efforts – An All-Star Team
Kevin Durant’s recent MVP acceptance speech has gone viral because he did something in his acceptance speech that no other MVP has ever done. Durant brought viewers across the nation...
The Do’s and Dont’s of Real Estate: Selecting the Right Space For You
Most tenants, when searching for a home for their business, have a certain set of criteria in mind. Usually the criteria are a mixed bag of the following: location, access,...
Develop Your Blueprint for Success
If you’re building a new office or updating your existing space – or even just considering making a change – you don’t want to miss our Blueprint for Success event....
A Less-Talked-About ROI Benefit Of Dental Social Media Marketing
We talk a lot about the return on investment (ROI) of social media marketing for dental practices. In fact, it’s a favorite topic of ours to discuss with clients and...
Content Marketing: What It Is and How to Make It Work
It is a universally accepted truth these days that you need to proactively market your practice to grow. And while many in our industry think of “marketing” as a somewhat...
Educating your patients where they are
As a dental professional, you know and understand the importance of good oral hygiene. You know the details of dental procedures and the importance of post-op care. Unfortunately, you and...
Using Example Images for Patient Education
Eaglesoft allows you to store, view and present patient images and X-rays quickly and effortlessly, thus enhancing the patient’s experience in your office. One truly great feature for patient education...
Find fresh ideas for your office in the latest issue of Patterson Today
Spring is a time of new beginnings, opportunities and growth. It’s also a great time to evaluate your practice and consider changes that could help you enhance the patient experience...
Confidentiality and Holding Fast to Your Patients’ Trust
At dinner in a restaurant recently with my husband, who is a psychologist, and one of his colleagues, I listened to them “talk shop” about therapists and confidentiality. As I...
Culture: Don’t Let It Happen by Accident
I often ask my audiences for a show of hands if they have established standards for communication, behavior and attitude for their practice. At most I have had a total...
Social Media Changes, Trends and Happenings
Social media change is constant. If you’re still managing your Facebook, Twitter and other platforms the same way you did last year, you are likely missing opportunities. Like many of...
The Difference One Person Can Make
When Cecilia Mescain, COO at Smile Central Dental, P.C. in Paterson, N.J., lists off her many responsibilities it makes you wonder how one person can achieve so much. From handling...
Sterilizing and maintaining your dental handpieces
Recent blog posts have covered the history of sterilization, how to design a sterilization space and how to choose the right sterilization equipment. Once you have the right sterilization equipment,...