Increasing Collections at Time of Service
Money can be the most difficult conversation ever had in a dental practice. A lifelong patient can be lost over a $25 misunderstanding. It can be awkward and embarrassing when...
Year End Savings, Long-Term Growth
We view technology differently at Patterson Dental. We partner with the industry’s leaders to keep the practices we serve on the cutting edge of advanced technology and equipment because we...
Is Your Social Media Supporting Your Marketing Funnel?
For five years now, we’ve been coaching hundreds of client practices and thousands of other dental practices on the merits of nurturing patient relationships online. Doing so is certainly a...
Inform before Perform
Have you ever taken your car in for an oil change for $29.00 and when you pick up your car the cost is actually over $100.00? You discover they rotated...
Managing Patient Benefits in Eaglesoft
This post is a follow-up to one I originally posted in January 2013 titled Fee Schedules and Coverage Books. Please check it out if you haven’t done so already. It received...
Increase Insurance Utilization Through Patient Outreach
If you’re a frequent “Off the Cusp” reader, you know we’re keen on the idea that effective patient communication is one of the easiest, most measurable and predictable ways to...
Eliminating Barriers for Snoring & Sleep Apnea Treatment
If dental practices were able to prescribe treatment to every patient who snored or suffered from obstructive sleep apnea (OSA), business would boom. That’s because a whopping 27% of the...
Finding Out What Your Patients Really Want
Asking good questions opens the door to discovery. With careful and caring questions, two things occur: (1) you put the patient at ease by letting them know that you want...
Social Media Marketing: Where Should You Focus?
Should your practice be on Pinterest? What about LinkedIn? Does Instagram really matter? The answer is different for every practice. Many practices don’t want to spend time considering questions like,...
Promote Safer & More Effective Athletics with ArmourBite Custom Mouthwear
Business owners know the more solutions they can offer their customers the better. For dentists, this means being able to react to the needs of their patients by recommending the...
CEREC and GALILEOS make a world of difference
By 2010 Rich Cooper, DDS, and his staff members had built West Loop Dental Associates, Ltd. into a thriving practice in the trendy West Loop neighborhood of Chicago, Ill. As...
OHA Spreads Message of the Importance of Oral Health with Fall for Smiles Campaign
According to a recent Oral Health America (OHA) survey, low-income Americans and those with children are more likely to delay and skip dental visits. That’s why OHA’s Fall for Smiles...
3 Local Advertising Options to Consider
Advertising in general is a mixed bag. You have to be present regularly to be noticed. Remember, as my colleague Misty Clark says, your message must be seen, felt, heard...
Maintaining Readiness in the Dental Office
Setting up for the next patient is a natural part of your daily workflow. You wouldn’t dream of not having an instrument pack or cassette along with disposable items ready...
Learning About Dental Marketing From A Bucket Of Ice
How does social media marketing help spread the word about your practice? Often, it starts by doing good—then, sharing those “stories that spread”. And here’s an awesome example happening as...
Eaglesoft SnapShot
There are always tools, apps and software to assist you with your day-to-day tasks and events. I have an app that tracks my spending and sends me notifications of where...
Exciting Changes in Eaglesoft 17
As a software trainer, I can’t wait to learn all I can about new Eaglesoft features. It excites me to see how these features can be used by practices to...
Should You Be Using Google AdWords?
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring...
Delegation: The Team Approach to Practice Growth
If delegation is so valuable and important in the realm of leadership and time management, why do people have so much trouble doing this? Here are a few of the...
When it Comes to a Lasting Career, Ergonomics Matters
Every morning when you get to your dental office, ergonomics is probably not the first thing that concerns you. It’s also probably not the second, third, or fourth thing, either....
How to Use #Hashtags for #DentalMarketing
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying...
Updated office design and equipment eliminate headaches, and backaches
When Erin Roberts, DDS, purchased a dental office from a retiring dentist to open Healthy Smiles in Enid, Okla. in 2003, she had no idea what kind of challenges she...
AADOM Conference Scholarship Winners Selected
In honor of the American Association of Dental Office Managers’ 10th anniversary, Patterson Dental is awarding 10 scholarships to attend this year’s AADOM National Conference, and we are pleased to...
5 Marketing Tips That Will Make a Difference
When celebrating my anniversary with my husband this past month, I made a reservation for a nice restaurant in Oklahoma City. It is well known for its food and ambiance....
Ignoring HIPAA Compliance Can Cost You
As I speak with dentists and team members across the country, I am surprised at the large numbers of people who don’t appreciate the potential for serious consequences to their...
Social Media Helps Move Your Practice Away From Commodity Dentistry
A Costco cup of coffee costs $0.50. Down the street at Starbucks you’ll pay six times that much. Have you ever heard people walk into Starbucks and ask them to...
9 Monthly Reports to Check the Pulse of Your Practice
Do you know how to tell if your practice is “healthy” from your reports? Take a look at the numbers; they will tell you a story. Checking key indicators periodically...
Selling White: A Few Practical Ways to Boost Your Whitening Business
If you step back to look at it, teeth whitening isn’t really a procedure – it’s more like a dopamine trigger with staying power. Think about it. When your patient...
“Dental Team Member needed: MUST be a Team Player”
“Dental team member needed: MUST be a team player.” That is possibly one of the most overused and under-defined statements you might see in a job posting for a new...
Social Media’s Value – It’s Not You, It’s Me
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...