How does social media marketing help spread the word about your practice? Often, it starts by doing good—then, sharing those “stories that spread”. And here’s an awesome example happening as...
There are always tools, apps and software to assist you with your day-to-day tasks and events. I have an app that tracks my spending and sends me notifications of where...
As a software trainer, I can’t wait to learn all I can about new Eaglesoft features. It excites me to see how these features can be used by practices to...
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring...
If delegation is so valuable and important in the realm of leadership and time management, why do people have so much trouble doing this? Here are a few of the...
Every morning when you get to your dental office, ergonomics is probably not the first thing that concerns you. It’s also probably not the second, third, or fourth thing, either....
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying...
When Erin Roberts, DDS, purchased a dental office from a retiring dentist to open Healthy Smiles in Enid, Okla. in 2003, she had no idea what kind of challenges she...
In honor of the American Association of Dental Office Managers’ 10th anniversary, Patterson Dental is awarding 10 scholarships to attend this year’s AADOM National Conference, and we are pleased to...
When celebrating my anniversary with my husband this past month, I made a reservation for a nice restaurant in Oklahoma City. It is well known for its food and ambiance....
As I speak with dentists and team members across the country, I am surprised at the large numbers of people who don’t appreciate the potential for serious consequences to their...
A Costco cup of coffee costs $0.50. Down the street at Starbucks you’ll pay six times that much. Have you ever heard people walk into Starbucks and ask them to...
Do you know how to tell if your practice is “healthy” from your reports? Take a look at the numbers; they will tell you a story. Checking key indicators periodically...
If you step back to look at it, teeth whitening isn’t really a procedure – it’s more like a dopamine trigger with staying power. Think about it. When your patient...
“Dental team member needed: MUST be a team player.” That is possibly one of the most overused and under-defined statements you might see in a job posting for a new...
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
Sometimes, the saying “The simple things are important and the important things are simple” really is true. But what does that look like in a dental practice, exactly? It means...
When Mark W. Heidebrecht, DDS, started his practice, Gentility Dentistry in Wichita, Kan., he wanted to create an atmosphere that supports good dentistry. “I really want to do what’s best...
So you have the CEREC® single visit crown technology. Now what? In our experience, most people don’t know that a service that provides a crown in a single visit even...
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
In business and in life, the activities that you pay attention to the most tend to grow and flourish. When it comes to your practice, what behaviors are you paying...
You’ll hear a lot of talk these days about creating a great patient experience, but what are the practical steps to achieving that? What I’ve learned is that everything that...
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote...
The image recycle bin is a feature in both Eaglesoft and Patterson Imaging software that allows you to remove an image without deleting it, so it doesn’t appear in the...
In honor of the American Association of Dental Office Managers’ 10th anniversary, Patterson Dental is awarding 10 scholarships to attend this year’s AADOM National Conference, held September 4-6, 2014, in...
We wrote recently about Content Marketing and the importance it plays in keeping patients educated, engaged and coming back to your practice for recommended treatment and maintenance. Here’s another critical...
There is a question many offices face and it can be a difficult one to answer. Is it better to post at insurance plan fees that are in-network, enter all...
I’m the IT support for my parents. Every time I travel to northern Minnesota, my parents have a list for me to help them with. Be it the DVD player...
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
