I do not watch a lot of television; however, being a huge football fan my television stays on more often than not these days. I love watching the game, and...
As a business owner, if you have clearly set your vision in front of your team and received their complete buy-in toward that effort, you are now faced with the...
“So how do you put a geeky germophobe to good use? Make him office manager.” This is the introduction to Mike Cruz, Office Manager at Dee for Dentist Family &...
Knock, Knock Who’s there? OCR OCR, who? Oh see, are your HIPAA Policies up to date? According to the 2011 Second Annual Benchmark Study on Patient Privacy & Data Security...
Every practice has to grow and change to keep up with the demands of an ever-evolving dental marketplace. One challenge we have as practice administrators is how to implement this...
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
Are you pinning yet? Hope so. Pinterest can be a useful tool in your dental marketing toolbox. If not, here’s an important concept to remember: Your first question should NEVER...
“How full should my hygiene schedule be?” or “What’s an acceptable amount of open time?” are two frequently asked questions. The initial answer is “completely full, all the time,” but...
With technology’s ever-changing products, I am excited for our customers to have this great product available. With Eaglesoft 17, offices have the ability to manage their critical data from the...
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line....
Since your patients are the reason you do what you do, everything should revolve around understanding how many patients you serve. How do you know when it’s time to add...
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and...
For Peter J. Repole, DMD, and his wife, Mary, the coastal town of Eastport, Maine became a beloved vacation destination because of its breathtaking natural beauty and small town atmosphere....
In February of this year the Office of Civil Rights (OCR) announced its plans for the Phase 2 mandatory HIPAA compliance audits. Since that time, several details surrounding the HIPAA...
Over the past few months, we’ve all watched as the Ebola situation has continued to evolve, with the US encountering its first diagnosed case on September 30th. As we learn more...
The patient experience begins the moment they call your practice. Actually, it began when they made the decision to call your office to make the appointment. That is when they...
Your team is essential to growing your business Team members are important to the growth of any business and I really noticed this when I was looking for a hose...
Increase productivity and improve communication with this simple and highly effective tool Your daily schedule should be simple and easy to read. Provider hours need to be current and up...
In the business world, the words “problem” and “opportunity” are often used interchangeably. “Boy, we have a huge growth opportunity in this market” is often just a positive way of...
Increasing case acceptance is high on every practice’s priority list; however, one factor that often gets overlooked is where the treatment and financial discussions take place. Let’s take a look...
Published statistics suggest that three in five North American dentists will be victims of employee-perpetrated fraud at some point in their careers. As a private investigator specializing in investigation of...
As part of discussions to improve the user experience on pattersondental.com, product findability or “search” always comes up. When we discuss “search” we are really referring to two things: 1)...
Many people in today’s economic climate are doing the best they can to leave room in their budgets for their wants, while doing everything they can to meet their needs....
When Dr. William Shattuck graduated from the dental program at the University of Texas at Houston in 2012, he had narrowed his practice search down to three criteria. He wanted...
Mobile and handheld devices are increasingly popular and are being used in place of or in addition to the PC. Mobile devices are great for people who are always on...
Money can be the most difficult conversation ever had in a dental practice. A lifelong patient can be lost over a $25 misunderstanding. It can be awkward and embarrassing when...
We view technology differently at Patterson Dental. We partner with the industry’s leaders to keep the practices we serve on the cutting edge of advanced technology and equipment because we...
For five years now, we’ve been coaching hundreds of client practices and thousands of other dental practices on the merits of nurturing patient relationships online. Doing so is certainly a...
Have you ever taken your car in for an oil change for $29.00 and when you pick up your car the cost is actually over $100.00? You discover they rotated...
This post is a follow-up to one I originally posted in January 2013 titled Fee Schedules and Coverage Books. Please check it out if you haven’t done so already. It received...