5 Ways to Make an Irresistible Email Subject Line
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line....
Knowing is Half The Battle
Since your patients are the reason you do what you do, everything should revolve around understanding how many patients you serve. How do you know when it’s time to add...
The Influence of Mom on Facebook
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and...
Connecting with a community through dentistry
For Peter J. Repole, DMD, and his wife, Mary, the coastal town of Eastport, Maine became a beloved vacation destination because of its breathtaking natural beauty and small town atmosphere....
HIPAA Compliance: Next Round of Audits Postponed — but Beware!
In February of this year the Office of Civil Rights (OCR) announced its plans for the Phase 2 mandatory HIPAA compliance audits. Since that time, several details surrounding the HIPAA...
Ebola Resources For Your Practice
Over the past few months, we’ve all watched as the Ebola situation has continued to evolve, with the US encountering its first diagnosed case on September 30th. As we learn more...
You Had Me at Hello: The Vital Role of the New Patient Phone Call
The patient experience begins the moment they call your practice. Actually, it began when they made the decision to call your office to make the appointment. That is when they...
Teamwork makes the dream work
Your team is essential to growing your business Team members are important to the growth of any business and I really noticed this when I was looking for a hose...
Eaglesoft Provider View
Increase productivity and improve communication with this simple and highly effective tool Your daily schedule should be simple and easy to read. Provider hours need to be current and up...
Two technologies for increasing treatment plan acceptance
In the business world, the words “problem” and “opportunity” are often used interchangeably. “Boy, we have a huge growth opportunity in this market” is often just a positive way of...
Importance of a Consultation Room
Increasing case acceptance is high on every practice’s priority list; however, one factor that often gets overlooked is where the treatment and financial discussions take place. Let’s take a look...
The Myth of Embezzlement Prevention
Published statistics suggest that three in five North American dentists will be victims of employee-perpetrated fraud at some point in their careers. As a private investigator specializing in investigation of...
Bur Finder Makes Your Search Fast and Easy
As part of discussions to improve the user experience on pattersondental.com, product findability or “search” always comes up. When we discuss “search” we are really referring to two things: 1)...
Offering Clear Payment Parameters
Many people in today’s economic climate are doing the best they can to leave room in their budgets for their wants, while doing everything they can to meet their needs....
Advanced technology attracts associate to rural practice
When Dr. William Shattuck graduated from the dental program at the University of Texas at Houston in 2012, he had narrowed his practice search down to three criteria. He wanted...
What is a Responsive Website and Do You Need One?
Mobile and handheld devices are increasingly popular and are being used in place of or in addition to the PC. Mobile devices are great for people who are always on...
Increasing Collections at Time of Service
Money can be the most difficult conversation ever had in a dental practice. A lifelong patient can be lost over a $25 misunderstanding. It can be awkward and embarrassing when...
Year End Savings, Long-Term Growth
We view technology differently at Patterson Dental. We partner with the industry’s leaders to keep the practices we serve on the cutting edge of advanced technology and equipment because we...
Is Your Social Media Supporting Your Marketing Funnel?
For five years now, we’ve been coaching hundreds of client practices and thousands of other dental practices on the merits of nurturing patient relationships online. Doing so is certainly a...
Inform before Perform
Have you ever taken your car in for an oil change for $29.00 and when you pick up your car the cost is actually over $100.00? You discover they rotated...
Managing Patient Benefits in Eaglesoft
This post is a follow-up to one I originally posted in January 2013 titled Fee Schedules and Coverage Books. Please check it out if you haven’t done so already. It received...
Increase Insurance Utilization Through Patient Outreach
If you’re a frequent “Off the Cusp” reader, you know we’re keen on the idea that effective patient communication is one of the easiest, most measurable and predictable ways to...
Eliminating Barriers for Snoring & Sleep Apnea Treatment
If dental practices were able to prescribe treatment to every patient who snored or suffered from obstructive sleep apnea (OSA), business would boom. That’s because a whopping 27% of the...
Finding Out What Your Patients Really Want
Asking good questions opens the door to discovery. With careful and caring questions, two things occur: (1) you put the patient at ease by letting them know that you want...
Social Media Marketing: Where Should You Focus?
Should your practice be on Pinterest? What about LinkedIn? Does Instagram really matter? The answer is different for every practice. Many practices don’t want to spend time considering questions like,...
Promote Safer & More Effective Athletics with ArmourBite Custom Mouthwear
Business owners know the more solutions they can offer their customers the better. For dentists, this means being able to react to the needs of their patients by recommending the...
CEREC and GALILEOS make a world of difference
By 2010 Rich Cooper, DDS, and his staff members had built West Loop Dental Associates, Ltd. into a thriving practice in the trendy West Loop neighborhood of Chicago, Ill. As...
OHA Spreads Message of the Importance of Oral Health with Fall for Smiles Campaign
According to a recent Oral Health America (OHA) survey, low-income Americans and those with children are more likely to delay and skip dental visits. That’s why OHA’s Fall for Smiles...
3 Local Advertising Options to Consider
Advertising in general is a mixed bag. You have to be present regularly to be noticed. Remember, as my colleague Misty Clark says, your message must be seen, felt, heard...
Maintaining Readiness in the Dental Office
Setting up for the next patient is a natural part of your daily workflow. You wouldn’t dream of not having an instrument pack or cassette along with disposable items ready...