The ADA Releases Practical Guide to Internet Marketing
This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The...
Plan for an Amazing Day – Tips for a Successful Morning Meeting
Planning your day for maximum productivity is an important task for everyone. At home and at work, successful days begin with the end in mind. Dedicating time for a quick...
How Much Does It Really Cost to Send a Laser Postcard?
Here at RevenueWell, we've helped thousands of dental offices eliminate the need to manually send letters and postcards for a host of common communications. From recalls and patient reactivation to...
80% of New Patients Should Be Scheduled Ahead
It is very common in dental offices to be frustrated with the effort to get ideal new patients coming through their doors. What is ideal for you? Patients who come...
Sticky Stuff – Evaluating Your Dentin/Enamel Adhesive Options
Last time we examined some key concepts to evaluate in your direct composite protocol before you even pick up a handpiece. This month I’d like to explore today’s options for...
Clock Watching
Time clock management, it’s one of the least desirable jobs as an office manager. Fortunately most team members understand the importance of clocking in and out responsibly. Unfortunately, there are...
Opening your own practice – what you need to know
Dee Dee Meevasin, DMD, has learned a lot from her mentor, Dr. James Saycich, her dentist since she was a child. Dr. Saycich inspired her to go into dentistry while...
Top 10 Blog Posts of 2014
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge...
Create a Plan for Practice Growth
Whether you’ve just purchased your own dental practice or have been managing a practice for years, you’ll want to plan your practice growth to ensure that your long-term business and...
Overcoming the Fear of Change
Have you had this experience? You come into work Monday morning and your doctor comes up to you and is so excited and says “I went to this class over...
Stay in Contact with Your Patients
How many times have you told one of your close friends that you would “keep in touch” or that you would “give them a call so you can get together...
Stay Informed and Save Time with the New Eaglesoft News Center
Have you noticed the bright orange icon in the upper left-hand corner of your Eaglesoft 17 screen? This is an RSS Feed that we are calling our Eaglesoft News Center....
See How 5 Dental Practices Are Using Instagram Marketing
Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! There are only a few simple DOs and DONTs to...
Don’t forget: End of Year Processing in Eaglesoft
I love this time of year. There is something about the twinkling lights and festive holiday music everywhere. I enjoy hot drinks by the Uele Yule? log via my TV....
4 Local SEO Tips For Your Dental Practice
Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local...
Welcoming Holt Dental to Patterson
I’m happy to share with you today that Patterson Dental has acquired Holt Dental Supply, a full service dental distributor based in Waukesha, Wis. With great pleasure, we welcome Holt...
Are You Marketing Directly to Teens and Young Adults? Here’s Why You Should
In your practice today, there are dozens – if not hundreds – of patients with whom you hardly ever speak. They visit your office twice a year, say hello, sit...
How to Keep Your Patients: Hygienists Have a Role in Keeping Hygiene Filled
For many patients, getting to see the hygienist whom they have become accustomed to is something to look forward to when attending regular hygiene appointments. Much like having a favorite...
Troubleshooting Your Posterior Composite Technique – Look Before You Leap!
It has been over 40 years since direct posterior composite resins were introduced as an alternative to metallic restorations, most specifically amalgams. During that time, they have been met with...
The State of Social Media in Dentistry 2014/2015
Are you wondering what’s happening in social media today? What’s working - and what's not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social...
What’s in Your Wallet?
I do not watch a lot of television; however, being a huge football fan my television stays on more often than not these days. I love watching the game, and...
Four Meaningful Meetings That Grow Your Practice
As a business owner, if you have clearly set your vision in front of your team and received their complete buy-in toward that effort, you are now faced with the...
An office manager with a vision
“So how do you put a geeky germophobe to good use? Make him office manager.” This is the introduction to Mike Cruz, Office Manager at Dee for Dentist Family &...
When HIPAA Comes Knocking
Knock, Knock Who’s there? OCR OCR, who? Oh see, are your HIPAA Policies up to date? According to the 2011 Second Annual Benchmark Study on Patient Privacy & Data Security...
How to overcome the “Yeah buts”
Every practice has to grow and change to keep up with the demands of an ever-evolving dental marketplace. One challenge we have as practice administrators is how to implement this...
5 Things to Boost SEO for Dental Practices
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
10 Recommended Boards for Your Practice’s Pinterest Page
Are you pinning yet? Hope so. Pinterest can be a useful tool in your dental marketing toolbox. If not, here’s an important concept to remember: Your first question should NEVER...
How Full Should Your Hygiene Schedule Be?
“How full should my hygiene schedule be?” or “What’s an acceptable amount of open time?” are two frequently asked questions. The initial answer is “completely full, all the time,” but...
Get the most out of your Eaglesoft software – virtually everywhere!
With technology’s ever-changing products, I am excited for our customers to have this great product available. With Eaglesoft 17, offices have the ability to manage their critical data from the...
5 Ways to Make an Irresistible Email Subject Line
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line....