HIPAA and Release of Information regulations can create sticky situations. Frequently, I am asked how to handle release of information to the caregiver of an elderly patient after the information...
Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting...
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your...
Have you ever gone to a professional sporting event? The organization of the event and the staff working it are usually quite impressive. There are ushers to welcome you and...
Think back to the last time you bought a new techie gadget, like a smartphone, tablet or TV. How did you go about figuring out what product would work best...
I purchased a dental practice in August 2014. This practice has only had only one other owner who built this practice from scratch in 1982. The practice philosophy was practically...
Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What...
Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects...
“I’m a big rock and roll fan and have been since I was young,” said Anthony Hatch, DDS, who has decked out his San Diego practice with rock and roll...
With new OSHA regulations coming into play, it’s time to rethink your bulky Material Safety Data Sheet binder. New OSHA Regulation – Hazard Communication For all hazardous products, OSHA requires...
Did you know that tooth decay is the most common chronic childhood disease in America, affecting 50 percent of first graders and 80 percent of 17 year olds? At Patterson,...
Typically, when one thinks of the value of a business – dental practice or otherwise – one tends to think of the physical assets such as equipment, furniture and office...
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...
Blogging can be a great communication and marketing tool for dental practices when done right. I won’t sit here and tell you they’re easy and every practice should have one,...
Increasing case acceptance is high on every practice’s priority list; however, one factor that often gets overlooked is where the treatment and financial discussions take place. Let’s take a look...
Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged...
For those of you who have a specific, custom medical history form that reflects information that your office needs to retrieve from your patients, this is the solution for you...
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most...
What is the case acceptance percentage in your practice? This is a difficult question to answer for most practices but one of the key statistics to know and understand. This...
When it comes to building your first practice, moving locations or renovating your existing practice, there are a number of decisions that need to be made throughout the process. It’s...
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There...
When Laura Hatch and her husband, dentist Anthony Hatch, opened the doors at their Maryland practice in 2003, they chose a rock and roll theme that has carried over to...
After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in...
“I don’t have time!” If you've ever uttered those words in a moment of frustration, you are not alone. Marketing, practice/insurance management, coding/billing, HR and compliance are just a few...
Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember,...
Picture it. You’re sitting at your work computer, writing a tweet about the new post you wrote for the practice’s blog. Painstakingly, you go over the details of the tweet...
When it comes to ensuring that a customer understands the value of an important investment in any business, oftentimes seeing is believing. Wise consumers like to educate themselves before proceeding...
I never had to be concerned about data management before. Why now? Electronic data management may be relatively new to our industry but as the reliance on the volumes of...
Crest, Oral-B and Patterson Dental have teamed up with America’s ToothFairy: National Children’s Oral Health Foundation to protect the smiles of children across the country through the America’s ToothFairy Smile...
This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The...
