Video Tips: The Importance of Audio
The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video,...
Working with Trends in Eaglesoft
Have you ever looked at Trends within Eaglesoft? Trends is a practice management feature that allows you to view office totals according to specified criteria. From Trends, you can import...
Do You Know When to Keep the Barn Door Closed?
HIPAA and Release of Information regulations can create sticky situations. Frequently, I am asked how to handle release of information to the caregiver of an elderly patient after the information...
Video Tips: Let There Be (Appropriate) Light
Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting...
5 Best Incentives for Patient Reactivation
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your...
A Well-Trained Staff Will Significantly Impact Case Acceptance
Have you ever gone to a professional sporting event? The organization of the event and the staff working it are usually quite impressive. There are ushers to welcome you and...
Hands-on Learning Through CEREC ACCEPT
Think back to the last time you bought a new techie gadget, like a smartphone, tablet or TV. How did you go about figuring out what product would work best...
Using Varnish Over Fluoride Trays
I purchased a dental practice in August 2014. This practice has only had only one other owner who built this practice from scratch in 1982. The practice philosophy was practically...
Return, Refer, Repeat
Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What...
Video Tips: Put Yourself in Position for a Memorable Video
Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects...
The Art of Dentistry at Scripps Rock Dental
“I’m a big rock and roll fan and have been since I was young,” said Anthony Hatch, DDS, who has decked out his San Diego practice with rock and roll...
Why MSDS Binders Are No Longer a Good Enough Approach
With new OSHA regulations coming into play, it’s time to rethink your bulky Material Safety Data Sheet binder. New OSHA Regulation – Hazard Communication For all hazardous products, OSHA requires...
Working together to create “A Future to Smile About”
Did you know that tooth decay is the most common chronic childhood disease in America, affecting 50 percent of first graders and 80 percent of 17 year olds? At Patterson,...
How Much Is Your Data Worth?
Typically, when one thinks of the value of a business – dental practice or otherwise – one tends to think of the physical assets such as equipment, furniture and office...
Finding the Right SEO Help for Your Website
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...
Blogging Basics: What You Need to Know to Get Started
Blogging can be a great communication and marketing tool for dental practices when done right. I won’t sit here and tell you they’re easy and every practice should have one,...
A Private Area for Financial Discussions Increases Case Acceptance
Increasing case acceptance is high on every practice’s priority list; however, one factor that often gets overlooked is where the treatment and financial discussions take place. Let’s take a look...
A Turnkey Charity Program That Promotes Your Practice AND Helps Kids
Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged...
How Medical History Is Re-energized in Eaglesoft
For those of you who have a specific, custom medical history form that reflects information that your office needs to retrieve from your patients, this is the solution for you...
How to Grow Your Whitening Business by Marketing Directly to Patients
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most...
Excellence in Case Acceptance
What is the case acceptance percentage in your practice? This is a difficult question to answer for most practices but one of the key statistics to know and understand. This...
Building Your Vision: Finding the Right Home for Your Practice
When it comes to building your first practice, moving locations or renovating your existing practice, there are a number of decisions that need to be made throughout the process. It’s...
Shifting Gears in Facebook Marketing: Throttle Up in 2015
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There...
Practice management rolls smoothly at Scripps Rock Dental
When Laura Hatch and her husband, dentist Anthony Hatch, opened the doors at their Maryland practice in 2003, they chose a rock and roll theme that has carried over to...
4 Components of a Successful SEO Strategy
After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in...
The Most Important Thing You Should Do for 2015
“I don’t have time!” If you've ever uttered those words in a moment of frustration, you are not alone. Marketing, practice/insurance management, coding/billing, HR and compliance are just a few...
Four Considerations When Budgeting for Practice Growth
Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember,...
Measuring the Effectiveness of Your Tweets
Picture it. You’re sitting at your work computer, writing a tweet about the new post you wrote for the practice’s blog. Painstakingly, you go over the details of the tweet...
Educational Tools Increase Case Acceptance
When it comes to ensuring that a customer understands the value of an important investment in any business, oftentimes seeing is believing. Wise consumers like to educate themselves before proceeding...
Are You Managing Your Data?
I never had to be concerned about data management before. Why now? Electronic data management may be relatively new to our industry but as the reliance on the volumes of...