The Push to Google+ and Its Communities
As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on...
6 Best Practices for an Online Front Desk
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...
Dentistry’s 2013 Watch List
The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has...
Practicing with the Masters
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
The 7 Keys to Effective Dental Social Media Marketing
Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined...
10 Tips To Boost Your Facebook Marketing in 2013
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There...
The Root of It: New Year’s Resolutions
Happy New Year! Now it is time to get to work on those resolutions. (In case you missed it, Mahlia Matsch, from our human resources department, had a wonderful post...
Social Icons
“Like us on Facebook.” “Follow us on Twitter.” As more and more dental offices start integrating social media into their practices, these phrases are being incorporated into almost every other...
The Root of It: 2013 Edition
At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured...
Patterson Dental LinkedIn Page
As many have experienced firsthand, the social media platform known as LinkedIn is a fantastic professional networking tool. LinkedIn members can build a robust online community of colleagues, business partners...
Sirona at the Greater New York Dental Meeting
Fresh off the Greater New York Dental meeting, I’m struck by one theme: CEREC Omnicam is so approachable and easy to use, even a child can image with it. Of...
Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Brand Transparency
As the dynamics of how companies, both big and small, interact with their customers on social media continue to be analyzed, deconstructed, defined and redefined by the experts, those whose...
A Technology Storm
I’ve always been in awe of the power weather can have - maybe that has something to do with being a meteorologist’s niece. However, technology is my true passion and...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
Have You Met Patté?
A few weeks ago in my blog post I asked if your dental office was a fun place to be. I received many emails telling me about the fun events,...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
Toothy Pumpkin Contest Winners Revealed!
I’d like to begin by thanking all of the artistic and gifted people who participated in this fun Halloween contest by submitting their unique and toothy creations. Selecting three finalists...
4 Steps to Manage Your Online Reputation
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you...
Toothy Pumpkin Contest!
It’s that time of year when people across the country are stocking up on candy for trick-or-treaters and planning for Halloween parties and festivities. Tonight or sometime this weekend, many...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Leveraging the Power of Twitter: A Great Tool for Dental Practice Marketing
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
How to Send Expiring Insurance Benefits Reminders with Eaglesoft
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
The Difference Between Winning and Losing Facebook Cover Photos
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
Content That Will Engage Your Dental Patient Community On Facebook
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?”...
The Power of the Patient Referral
I recently saw one of the truest ads ever: "Our satisfied customers are our best ads." Of all the tactics you utilize in an effort to market your dental practice,...
Using Pinterest to Market Your Dental Practice
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get...