The Root of It: 2013 Edition
At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured...
Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
December Events
Here’s where you can find us in December. Be sure to come say hi; we’d love to chat with you! Alabama 12/7: Bessemer – Implant Dentistry 12/7: Pelham – Treating...
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Giving thanks for dentistry
Many of you know that I come from a dental family. Guggenheim Bros. Dental Supply was founded by my grandfather in 1913 in California. I joined the business in 1981...
Growing beyond boundaries
Today, Patterson Companies is celebrating a significant milestone: 20 years as a publicly traded Company! This anniversary means success for everyone at Patterson, as well as for our customers and...
Brand Transparency
As the dynamics of how companies, both big and small, interact with their customers on social media continue to be analyzed, deconstructed, defined and redefined by the experts, those whose...
Dental Treatment (and Buying DentaCheques) Saves Lives!
Buying a DentaCheques book is more impactful than you might think. Take, for instance, Randall. Twenty-six years ago, Randall, age 57, donated a kidney to his sister. Now, with end-stage...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
eMagine TS
In recent months, we began rolling out a convenient new software platform for our service technicians called eMagine TS. The improved software offers our technicians many exciting new capabilities, including...
Intellicare
We know you run a busy, fast-paced office and your time is valuable. That is why we provide you the tools necessary to streamline processes and improve efficiency. One of...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
Toothy Pumpkin Contest Winners Revealed!
I’d like to begin by thanking all of the artistic and gifted people who participated in this fun Halloween contest by submitting their unique and toothy creations. Selecting three finalists...
4 Steps to Manage Your Online Reputation
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you...
Toothy Pumpkin Contest!
It’s that time of year when people across the country are stocking up on candy for trick-or-treaters and planning for Halloween parties and festivities. Tonight or sometime this weekend, many...
Doing Good and Doing Well!
Doing good can help generate positive publicity for your dental practice. Patients select their dental provider based on what they know about them. This information could come from a variety...
November Events
Here’s where you can find us in November. Be sure to come say hi; we’d love to chat with you! Arizona 11/11-11/16: Phoenix – Association of Military Surgeons of the...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Yes, Your Dental Practice Can Be Fun!
Seems like a silly statement, doesn’t it? Well, I’ll take that a step further and say your dental practice SHOULD be fun. It should be a fun place, not just...
Sirona Technology at the 2012 ADA!
I’m looking forward to the upcoming American Dental Association annual conference in San Francisco October 18-20, 2012. There is little doubt that this year’s ADA will be one to remember...
It’s Breast Cancer Awareness Month: Have Your Joined the Fight?
October is Breast Cancer Awareness Month, the time when people around the world come together to generate awareness and raise money to help in the fight against the disease. Millions...
Don’t Fall Off Patterson Advantage
We hope you are enjoying all the benefits the Patterson Advantage program has to offer you. Make sure you are on track to renew for 2013, so you can continue...
Gain Competitive Advantage with Click to Consult from OnTrack®
It’s like having a consultant at your side, readily available at a moment’s notice. With a single click of your mouse or tap on your mobile or tablet touchscreen,...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
Are You Thinking of Starting or Expanding Your Dental Office?
Starting or expanding your dental office begins with a vision focusing on the patient experience. Creating a healthy practice occurs when you have a team of qualified and experienced professionals...
How to Send Expiring Insurance Benefits Reminders with Eaglesoft
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
The Difference Between Winning and Losing Facebook Cover Photos
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
8 Common Mistakes Managers Make (Part 8)
Mistake #8 – Failing to Make the Tough Decisions As the leader of your business, there are many people counting on you. There are some problems that only you, as...
October Events
Here’s a list of some dental events we’ll be at in October. Be sure to come find us; we’d love to talk to you! Alabama 10/12: Birmingham - World Class Ceramic...