Rewarding Your Dental Patients
Word of mouth marketing is not a new concept. It is just evolving and growing exponentially. What your dental patients say about your office is no longer confined to moments...
What’s on Your Shopping List?
As the holidays approach, many of us have our wish lists as well as long shopping lists of gifts to buy for others. If you are at all like me,...
CAESY Cloud Updates
I think CAESY Cloud is an amazing product for numerous reasons (and I’m sure you do too). One of my favorite things about CAESY Cloud is that new presentations are...
Pay by Credit Card
The online world continues to evolve at extraordinary rates. In fact, according to GO-globe.com, over 70 new domain names are registered every minute. Trying to keep up is enough to...
WiFi Revolutionizes X-ray Technology
Merriam Webster’s Dictionary defines the word revolutionary as “constituting or bringing about a major or fundamental change.” And that’s exactly what Schick Technologies has done by introducing WiFi to its...
Bib-Eze: A Solution for Bib Holder Cross-Contamination Risk
With all the focus on improving infection control in dentistry it is surprising that sometimes we miss the obvious – the bib chain. Those chains and holders that hang around...
Is Social Media Scaring Away Your Patients?
Trick-or-treat, see my teeth, give me something good to read. While social media does have great potential to help you grow your dental practice, it could also make your patients...
To Refer or Not to Refer – Don’t Let That Be the Question!
When I talk with dental practices about patient referral programs, one of the first questions I ask is, “Have you given your patients the tools they need to refer a...
Trick or Treat
Halloween is right around the corner, but it doesn’t have to be so tricky for dental offices. We all know that sugary treats can cause an increase in cavities and...
CEREC 4.0 Has Arrived
The ability to design patient-specific crowns, inlays, onlays, veneers and temporary bridges in just one appointment has been around since the mid-1980s, in the form of CEREC technology. The ability...
Patterson Today
As Patterson Dental’s director of marketing, equipment, I have had the pleasure of working on our Patterson Today publication for many years. The office design, equipment and technology magazine provides...
CAESY Cloud
Patient education software has helped educate patients and increase dental practices’ case acceptance for years. During that time, CAESY has been the premier patient education software. As the dental technology...
Celebrating 134 Years of Innovation
Ever since 1877, when the young and ambitious M.F. and John Patterson opened a drug store in Milwaukee, Wisconsin, Patterson has never been afraid to think outside of the box....