A Personal Touch for the Holidays
So how many of you just cringe when you walk into a national retail store in late July and see aisles filled with Halloween and Thanksgiving décor/items? Then by August...
Patterson Today – Fall ’12
Three times a year, we get to announce the release of a new edition of Patterson Today. Our office design, equipment and technology magazine, Patterson Today lets us tell the...
Using Pinterest to Market Your Dental Practice
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get...
Minnesota Mission of Mercy
The Verizon Wireless Center in Mankato was the site for the inaugural Minnesota Mission of Mercy (MnMoM) event, held August 17-18, 2012. The goals were simple: treat 2,000 patients and...
Expiring Advantage Dollars
Do you have Advantage Dollars that will expire on December 31, 2012? If so, don’t miss out on the opportunity to reinvest in your practice. Use your Advantage Dollars toward...
ReSURGE – Revolutionary New Dental Instrument Cleaner
It’s part of daily life for every dental practice: cleaning and sterilizing instruments. Yet, when surveyed which ultrasonic cleaning solution they use to clean their instruments, the majority of dental...
CAESY Printables in Eaglesoft
Did you know that as a value-added feature, CAESY Printables are included with Eaglesoft? Even better? These take-home patient education materials for post-op and preventive care can be tied to...
5 Social Media Musts for the New Dentist
Today begins student week at Patterson Dental. Each day we will be publishing content solely for the dental student heading back to school, or the recent graduate heading into the...
September Events
Here’s a list of a whole bunch of events we’ll be at in September. Be sure to come find us; we’d love to see you! Alabama 9/28 – Pelham –...
Mr. Thirsty: A New Way to Keep the Dental Operatory Dry
For as long as traditional dental practices have been in place, so has the importance of having a dry working field. As you know, this can be achieved in many...
Top 10 Dental Pros in Social Media
After spending a good amount of time considering a large number of prominent dentists and industry professionals who’ve proven to be effective in all things social media, we’ve narrowed our...
DUX Dental: Promoting a Good Cause
In addition to participating with our Grins for a Good Cause initiative, DUX Dental is working to protect your dental patients from cross contamination and fight breast cancer at the...
Doing Social Media Well (Part II)
As I stated in Part I, by now you’ve probably heard plenty of social media “best practices.” As promised, here are ten practices, or online behaviors, to avoid in social...
Pinterest Announcement
As many of you are aware, we are very active in the social media space and truly enjoy the interaction and conversations that take place there with dental professionals, vendors,...
Eaglesoft’s Advanced Scheduling Features
If you’ve been reading my posts you are already well aware that Eaglesoft’s practice management software can help increase productivity and keep your office running efficiently. What some offices may...
OSAP – Because Safety Matters
OSAP (Organization for Safety, Asepsis and Prevention) is a community of dental practices, educators and consultants, dental companies and stakeholders with interest in trusted information, education and resources in the...
Insurance Made Easy
For many dental offices, insurance related issues can be complicated; staff members may not fully grasp all the intricacies of the industry to begin with, much less feel confident enough...
Doing Social Media Well
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media...
What is your capacity to grow?
About two months ago, I had the pleasure of speaking with John Luginbill of The Heavyweights about social media strategy for dental practices. He brought up a rather simple concept...
10 Essential Treatment Plan Tips & Tricks
Give your patients the information they need to come to an informed decision and accept the treatment you recommend. Eaglesoft allows its users to effortlessly create comprehensive treatment plans in...
Help Others By Helping Yourself with DentaCheques
Throughout the year we at Dental Lifeline Network receive letters, thank you cards and other grateful messages from the many people who receive dental care through our programs. I recently...
Eleven Rules of Good Business
Taken from the November 1956 issue of Patterson’s monthly news publication, PHC Newswheel Digest: CUSTOMERS…are the most important people in any business. CUSTOMERS…are not dependent on us…we are dependent on...
Is Your Practice Ready for Automatic Patient Communications?
I’m always amazed at how quickly the technology landscape changes at a dental office. From management software that integrates every part of the business, to 3D imaging, to chairside CAD/CAM...
George Washington’s “Wooden” Teeth
During the French Revolution, several eminent dentists fled to the United States. The leading figure in dentistry around the turn of the century was a man named John Greenwood, a...
CEREC 3D Summit
If you’re already a CEREC owner, you will not want to miss the 3D Summit for Digital Dentistry, which takes place on August 15, 2012 at the Venetian in Las...
Visual Communication
“A picture is worth a thousand words.” It’s an adage that has almost become a cliché. We say it, we hear it, but does it impact how we choose to...
![Playing the Charity Card [PRESENTATION]](https://www.offthecusp.com/wp-content/uploads/2012/06/Smiles-Change-Lives.jpg)
Playing the Charity Card [PRESENTATION]
Our annual Dolphin meeting always features a handful of guest presenters, mainly made up of consultants and clinicians who share their expertise on practice trends throughout the dental specialty industry....
Are There Second Chances at First Impressions?
You all know the saying, “You never get a second chance to make a first impression.” Can you get another try at a first impression? Most everyone would say no,...
clubCEREC Members Get a Local Marketing Boost
There are many advantages to being a member of the CEREC Club, but one advantage in particular gives members a resource that shares information on CEREC technology while providing a...
2012 OSAP Annual Symposium
This year’s annual session, “Connecting to Drive Compliance,” is crucial for anyone working to ensure the safe delivery of oral healthcare. It will take place at Loews Atlanta Hotel in...