Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Giving thanks for dentistry
Many of you know that I come from a dental family. Guggenheim Bros. Dental Supply was founded by my grandfather in 1913 in California. I joined the business in 1981...
Growing beyond boundaries
Today, Patterson Companies is celebrating a significant milestone: 20 years as a publicly traded Company! This anniversary means success for everyone at Patterson, as well as for our customers and...
Brand Transparency
As the dynamics of how companies, both big and small, interact with their customers on social media continue to be analyzed, deconstructed, defined and redefined by the experts, those whose...
Dental Treatment (and Buying DentaCheques) Saves Lives!
Buying a DentaCheques book is more impactful than you might think. Take, for instance, Randall. Twenty-six years ago, Randall, age 57, donated a kidney to his sister. Now, with end-stage...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
eMagine TS
In recent months, we began rolling out a convenient new software platform for our service technicians called eMagine TS. The improved software offers our technicians many exciting new capabilities, including...
Intellicare
We know you run a busy, fast-paced office and your time is valuable. That is why we provide you the tools necessary to streamline processes and improve efficiency. One of...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
MI Paste: This stuff works wonders!
Introduced to the United States in 2004, GC America’s MI Paste has been – and continues to be – a trusted topical tooth cream in many households and dental offices...
Doing Good and Doing Well!
Doing good can help generate positive publicity for your dental practice. Patients select their dental provider based on what they know about them. This information could come from a variety...
Announcing DDS Rescue!
Last week at the ADA Annual Session, we announced our partnership with DDS Rescue! DDS Rescue is a business continuity solution. Your patient data, and your ability to access that...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Yes, Your Dental Practice Can Be Fun!
Seems like a silly statement, doesn’t it? Well, I’ll take that a step further and say your dental practice SHOULD be fun. It should be a fun place, not just...
New Vendors at ADA 2012
We are happy to welcome two vendors new to the Patterson booths at this year’s ADA Annual Session. We’ll be sharing the space in our main booth (#716) with SheerVision....
Leveraging the Power of Twitter: A Great Tool for Dental Practice Marketing
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who...
Don’t Fall Off Patterson Advantage
We hope you are enjoying all the benefits the Patterson Advantage program has to offer you. Make sure you are on track to renew for 2013, so you can continue...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
Support the Fight for Infection Prevention
During the month of October, we are partnering with 11 infection control companies to raise funds for the Organization for Safety, Asepsis and Prevention (OSAP) in a special initiative –...
How to Send Expiring Insurance Benefits Reminders with Eaglesoft
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
The Difference Between Winning and Losing Facebook Cover Photos
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
Oregon Mission of Mercy
When Mission of Mercy announced that it would be coming to Medford, Oregon for the 2012 Oregon event, there was a lot of excitement for the needs that would be...
Electronic Remittance Advice
Would you like to save time and increase efficiency while posting insurance payments? Then Eaglesoft has a solution for you! It’s called Electronic Remittance Advice or eRA, which is actually...
Content That Will Engage Your Dental Patient Community On Facebook
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?”...
Employees Give Back Through Patterson Foundation Casual Week
Today wraps up the final day of Patterson Foundation Casual Week – the Company’s first philanthropic event uniting employees across our dental, veterinary and rehabilitation supply businesses and every Patterson...
Old Trade, New Tricks
At 60 years old and having practiced in his previous office for more than 20 years, Dr. Joel Fischer looked to us to help him build a new practice. We...
The Intraoral Camera: Small Investment – Big Results
When we talk about technology, we often talk about new technology products that can be incorporated into a practice, but let’s not overlook the intraoral camera. This small, handheld device...
The Power of the Patient Referral
I recently saw one of the truest ads ever: "Our satisfied customers are our best ads." Of all the tactics you utilize in an effort to market your dental practice,...
Join Dental Lifeline Network at the ADA Annual Session
Are you one of many thousands of dental professionals who are heading to San Francisco for the 2012 ADA Annual Session this October 18-20? Dental Lifeline Network, the parent organization...