The Power of the Patient Referral
I recently saw one of the truest ads ever: "Our satisfied customers are our best ads." Of all the tactics you utilize in an effort to market your dental practice,...
A Personal Touch for the Holidays
So how many of you just cringe when you walk into a national retail store in late July and see aisles filled with Halloween and Thanksgiving décor/items? Then by August...
Patterson Today – Fall ’12
Three times a year, we get to announce the release of a new edition of Patterson Today. Our office design, equipment and technology magazine, Patterson Today lets us tell the...
Using Pinterest to Market Your Dental Practice
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get...
Google Plus – Ghost Town or Boom Town for Your Practice
Are you on board with Google Plus Business Pages yet? If not, grab your stake ... Perhaps you are thinking “Not another social platform to manage! My team barely has...
September Events
Here’s a list of a whole bunch of events we’ll be at in September. Be sure to come find us; we’d love to see you! Alabama 9/28 – Pelham –...
Top 10 Dental Pros in Social Media
After spending a good amount of time considering a large number of prominent dentists and industry professionals who’ve proven to be effective in all things social media, we’ve narrowed our...
Doing Social Media Well (Part II)
As I stated in Part I, by now you’ve probably heard plenty of social media “best practices.” As promised, here are ten practices, or online behaviors, to avoid in social...
Twitter – How to Make the Most of Your Tweets
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to...
Are You Ready for CEREC 27 and a half?
Wow! Where to start … how about at the beginning? The beginning of CEREC 27 and a half officially starts in 16 days. If you ask anyone on our CEREC...
Doing Social Media Well
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media...
What is your capacity to grow?
About two months ago, I had the pleasure of speaking with John Luginbill of The Heavyweights about social media strategy for dental practices. He brought up a rather simple concept...
Eleven Rules of Good Business
Taken from the November 1956 issue of Patterson’s monthly news publication, PHC Newswheel Digest: CUSTOMERS…are the most important people in any business. CUSTOMERS…are not dependent on us…we are dependent on...
Why You Must Search Yourself on Facebook
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see...
Visual Communication
“A picture is worth a thousand words.” It’s an adage that has almost become a cliché. We say it, we hear it, but does it impact how we choose to...
![Playing the Charity Card [PRESENTATION]](https://www.offthecusp.com/wp-content/uploads/2012/06/Smiles-Change-Lives.jpg)
Playing the Charity Card [PRESENTATION]
Our annual Dolphin meeting always features a handful of guest presenters, mainly made up of consultants and clinicians who share their expertise on practice trends throughout the dental specialty industry....
Are There Second Chances at First Impressions?
You all know the saying, “You never get a second chance to make a first impression.” Can you get another try at a first impression? Most everyone would say no,...
clubCEREC Members Get a Local Marketing Boost
There are many advantages to being a member of the CEREC Club, but one advantage in particular gives members a resource that shares information on CEREC technology while providing a...
Behind the Scenes of an Eaglesoft Release…
While customers only see the marketing pieces prior to a software release, the gears of the development release cycle are working well in advance of that. Customer feedback, an essential...
Give People a Reason to Talk
We’ve all heard the old adage, “There’s nothing new under the sun.” While there is truth to this statement, it should never be used as an excuse for not striving...
Is Your Office Involved in Your Local Community?
This is a question I ask offices regularly, as it should be a piece of your marketing strategy. I will frequently hear that an office started a program such as...
Social Media Survey
Today there exist a plethora of social media channels that allow us to connect and interact with each other in ways we never thought possible. We share photos, videos and...
Practicing with the Masters
Our Practicing with the Masters webinar series has proven to be quite successful. The goal of these webinars is to bring industry leaders to you through a series of webinars,...
What Does Your Facebook Page Say About You?
What is the personality of your Facebook page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing or boring? Whether you set an intention for what you want your...
The Business of Dentistry
Taken from the March 1954 issue of Patterson’s monthly news publication, PHC Newswheel Digest: Dentistry is also a Business! Looking ahead as...
June Events
May is coming to a close and summer is almost here! June will be filled with some great workshops and conferences – here is a list of events where you...
Accomplishment…Minus Showmanship
Taken from the August 1954 issue of Patterson’s monthly news publication, PHC Newswheel Digest: Accomplishment … minus showmanship The reputation which this...
Eaglesoft and RevenueWell
A few months ago we announced a partnership with RevenueWell. RevenueWell is a practice marketing and patient communication suite that can greatly help your office attract new patients and nurture...
Playing the Charity Card – Take the Gamble Out of Doing Philanthropic Work
Part II: How to Effectively Market Your Charitable Work While Playing the Charity Card By now I hope you’ve narrowed down your philanthropic initiatives to a handful of great causes...
Increase Efficiency and Patient Relations with Eaglesoft
Looking for ways to become more efficient with your daily tasks? Let Eaglesoft help you! Eaglesoft was designed to be personalized, giving you more power to run a smart and...