Facebook Engagement Idea #133 – New Cover Image
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet...
Five Common Facebook Marketing Myths
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing....
Marketing to Your Existing Patients: Five Ways to Boost Practice Profitability
If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. From newspaper ads to Yellow Pages...
Five Reasons You Need a Marketing Plan –- NOW
All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house –...
Four Easy, Practical Steps to Start Effectively Using Twitter
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as...
How to Fuel Your Facebook Word of Mouth
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...
6 Best Practices for an Online Front Desk
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...
Dentistry’s 2013 Watch List
The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has...
Practicing with the Masters
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
The 7 Keys to Effective Dental Social Media Marketing
Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined...
The Advantages of a Partnership with Patterson
When you envision the practice of your dreams, what do you see? If it’s happy patients, a satisfied staff and the lifestyle you’ve always wanted, then you’ve come to the...
Social Icons
“Like us on Facebook.” “Follow us on Twitter.” As more and more dental offices start integrating social media into their practices, these phrases are being incorporated into almost every other...
The Root of It: 2013 Edition
At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured...
Patterson Dental LinkedIn Page
As many have experienced firsthand, the social media platform known as LinkedIn is a fantastic professional networking tool. LinkedIn members can build a robust online community of colleagues, business partners...
Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Brand Transparency
As the dynamics of how companies, both big and small, interact with their customers on social media continue to be analyzed, deconstructed, defined and redefined by the experts, those whose...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
Doing Good and Doing Well!
Doing good can help generate positive publicity for your dental practice. Patients select their dental provider based on what they know about them. This information could come from a variety...
November Events
Here’s where you can find us in November. Be sure to come say hi; we’d love to chat with you! Arizona 11/11-11/16: Phoenix – Association of Military Surgeons of the...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Yes, Your Dental Practice Can Be Fun!
Seems like a silly statement, doesn’t it? Well, I’ll take that a step further and say your dental practice SHOULD be fun. It should be a fun place, not just...
Leveraging the Power of Twitter: A Great Tool for Dental Practice Marketing
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
Are You Thinking of Starting or Expanding Your Dental Office?
Starting or expanding your dental office begins with a vision focusing on the patient experience. Creating a healthy practice occurs when you have a team of qualified and experienced professionals...
How to Send Expiring Insurance Benefits Reminders with Eaglesoft
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time...
The Difference Between Winning and Losing Facebook Cover Photos
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
Content That Will Engage Your Dental Patient Community On Facebook
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?”...