Raise Practice Awareness Through Post-Halloween Sweet Swap
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are...
Social Networking – The Informal Communication
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that...
How To Create A Winning Brand On Social Media
Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you...
Are you “marketing” or marketing? A HIPAA fine print review
Back in July, we wrote about HIPAA and HITECH compliance as it relates to automatic patient communications, and discussed how software tools like RevenueWell adhere to these regulations. The deadline...
5 Forgotten Forms of Marketing that Still Work
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role...
Dental Social Media Marketing Success White Paper
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas?...
New Options to Promote Your Facebook Page
In the past several years, there has been much confusion about contests and promotions on Facebook. Team members and marketers alike were unaware or ill-advised about Facebook guidelines and terms. ...
A Bad Online Review – Can We Get it Removed?
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably,...
Mobile Sites – What’s Hot Today
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown...
Building Dental Practice Value Through Social Media Marketing
Where are you in the life cycle of your dental practice? Are you a start-up? A mature practice? A preparing-to-transition practice? In every case, there are important, easy-to-execute strategies that...
6 Steps to Win Over a New Patient by the First Phone Call
Your patients have high expectations when it comes to customer service, so as you put telephone technique on your priority list, it is important for you to know that in...
Are Automatic Patient Communication Solutions HIPAA-compliant?
Personal privacy is no longer personal – it's even in the news these days. Every day seems to bring reports of some celebrity cell phone hack or coverage concerning a...
How to Make Your Social Media Matter
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what...
Facebook for Dentists: Engagement Idea #191 – Feature Team Members
We see this time and time again ... Of all the various things that can increase engagement on your practice’s Facebook page, featuring team members is usually one of the...
5 Reasons Your Social Media Marketing Has Stalled
Once practices make the decision to get on board with social media, they generally do so with gusto. However, whether they stay motivated may or may not happen … What...
Five Strategies for Building Your Patient Email Database
If your practice isn’t yet using an automated patient communication solution to confirm your appointments, engage your patients and increase treatment acceptance, please know that we won’t do any preaching...
You Know It’s Time to Get a New Website When…
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for...
Network, learn and have fun at the AADOM annual conference
Registration for the annual American Association of Dental Office Managers (AADOM) conference on September 19-20 in Orlando, Fla., is almost filled up! If you’ve been sitting on the fence about...
Position Team Members as Experts in Your Social Media Marketing
Is your dental practice effectively using simple video clips in your dental social media marketing efforts? If not, here’s some great inspiration... Drs. Hammond and Ellis, and their team, are...
The Future of Online Reviews
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good...
Marketing with Surgical Precision: RevenueWell’s New Campaign Manager
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
Six Things in Your Reception Preventing Patients from Saying Yes to Treatment
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong...
Facebook for Dentists Engagement Idea #174 – Community Questions
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...
The #1 Reason Every Practice Needs Social Media – It’s Likely Not What You Think
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However,...
The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
How to Measure Your Marketing Efforts
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
The #1 Secret For “New Marketing” Success
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate...
The State of Social Media in Dentistry: What’s Working and What’s Not
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For...
Video Post-Op Instructions: An Effortless Personal Touch
At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why,” you’d ask, “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers,...
It’s just a logo … or is it?
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off...