Importance of a Consultation Room
Increasing case acceptance is high on every practice’s priority list; however, one factor that often gets overlooked is where the treatment and financial discussions take place. Let’s take a look...
The Myth of Embezzlement Prevention
Published statistics suggest that three in five North American dentists will be victims of employee-perpetrated fraud at some point in their careers. As a private investigator specializing in investigation of...
Offering Clear Payment Parameters
Many people in today’s economic climate are doing the best they can to leave room in their budgets for their wants, while doing everything they can to meet their needs....
What is a Responsive Website and Do You Need One?
Mobile and handheld devices are increasingly popular and are being used in place of or in addition to the PC. Mobile devices are great for people who are always on...
Increasing Collections at Time of Service
Money can be the most difficult conversation ever had in a dental practice. A lifelong patient can be lost over a $25 misunderstanding. It can be awkward and embarrassing when...
Year End Savings, Long-Term Growth
We view technology differently at Patterson Dental. We partner with the industry’s leaders to keep the practices we serve on the cutting edge of advanced technology and equipment because we...
Inform before Perform
Have you ever taken your car in for an oil change for $29.00 and when you pick up your car the cost is actually over $100.00? You discover they rotated...
Increase Insurance Utilization Through Patient Outreach
If you’re a frequent “Off the Cusp” reader, you know we’re keen on the idea that effective patient communication is one of the easiest, most measurable and predictable ways to...
Finding Out What Your Patients Really Want
Asking good questions opens the door to discovery. With careful and caring questions, two things occur: (1) you put the patient at ease by letting them know that you want...
Maintaining Readiness in the Dental Office
Setting up for the next patient is a natural part of your daily workflow. You wouldn’t dream of not having an instrument pack or cassette along with disposable items ready...
Delegation: The Team Approach to Practice Growth
If delegation is so valuable and important in the realm of leadership and time management, why do people have so much trouble doing this? Here are a few of the...
Selling White: A Few Practical Ways to Boost Your Whitening Business
If you step back to look at it, teeth whitening isn’t really a procedure – it’s more like a dopamine trigger with staying power. Think about it. When your patient...
“Dental Team Member needed: MUST be a Team Player”
“Dental team member needed: MUST be a team player.” That is possibly one of the most overused and under-defined statements you might see in a job posting for a new...
Leveraging Your Social Media for Recruiting
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
What you pay attention to, works
In business and in life, the activities that you pay attention to the most tend to grow and flourish. When it comes to your practice, what behaviors are you paying...
To Post at Full Fee vs Insurance Fee – That Is the Question
There is a question many offices face and it can be a difficult one to answer. Is it better to post at insurance plan fees that are in-network, enter all...
Managing and Motivating Millennials
For the first time in history, four generations are now working side by side in the workplace. Organizations, large and small, are trying to balance the generation gap of more...
The MVP of Your Marketing Efforts – An All-Star Team
Kevin Durant’s recent MVP acceptance speech has gone viral because he did something in his acceptance speech that no other MVP has ever done. Durant brought viewers across the nation...
Confidentiality and Holding Fast to Your Patients’ Trust
At dinner in a restaurant recently with my husband, who is a psychologist, and one of his colleagues, I listened to them “talk shop” about therapists and confidentiality. As I...
Seeking a Good First Impression
We have all heard the phrase, “You don’t get a second chance to make a good first impression!” Have you ever driven away from an appointment because the outside of...
Where to Find Help in Crafting Your Google AdWords Strategy
When it comes to AdWords, there’s a vast amount of written material both online and in book form that aims to educate you on best practices. You can read about...
It Takes a Team to Get to Yes
“I love doing restorative and cosmetic dentistry, but I just don’t seem to be doing very much of it. How can I build this part of my practice?” Have you...
Difficult Employees: Addressing Problem Behavior
At some point in your tenure as a practitioner or leader you will inevitably experience a situation in which one of your staff members demonstrates some form of unacceptable behavior. ...
Marketing to Tomorrow’s Sports Heroes
Did you know that sports accidents reportedly account for 10 to 39 percent of all dental injuries in children? With an estimated 35 million children ages 5-18 playing organized sports,...
The Importance of Seeking Expert Advice
Take a moment to watch NY Times best-selling author, Weldon Long talk about what he calls “junk in your trunk,” meaning the subconscious things that hold us back from success....
Collaboration: The Rock Star Approach to Practice Success
At the Golden Globes this year, U2 received the award for best song in a film for their song “Ordinary Love,” from the film Mandela. In their acceptance speech, tucked...
Social Media Manager for Dentistry − Sample Job Description
The role of social media manager is fast becoming a practice standard. Is your practice positioned to succeed? As social media becomes more accepted as a long-term communication tool −...
Bonuses – the Good and the Bad
Bonus programs are the stuff of urban legends. When you ask a dental team to make a wish list, one thing that consistently comes high on their lists is a...
Motivation in the Workplace
If it was easy, everyone would do it! How awesome it would be if every task we are responsible for truly was easy? If little to no effort was required...
Love and Dentistry
As I was sitting here thinking about Valentine’s Day and dentistry I decided to write about Passion vs Enthusiasm. Whether you are thinking about your dental office or your sweetie,...