12 Things Every Great Dental Practice Website Needs
Let’s face it – the internet has changed the way we do business. According to the Pew Research Center, 9 in 10 American adults (including potential new patients!) use the...
18 of the Most Creative Dental Marketing & Advertising Ideas
It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most...
The Best Times of the Year to Whiten Your Teeth
Life is full of special events that we will remember forever. Whether it’s walking down the aisle on a wedding day, hugging an out-of-state relative at a family reunion, or...
Are You a Good Listener? 6 Ways to Really Hear Your Patients
Have you ever been in a conversation and felt that you weren’t being heard? What a frustrating feeling! Now, imagine how a patient would feel if they experienced this during...
What Every Dental Practice Needs to Know About Engaging Millennials
Does your practice struggle to attract, recruit, and keep top Millennial talent? With the Millennial generation expected to make up 50 percent of the global workforce by 2020, that means...
9 Hiring Tips for Building Top-Notch Dental Teams
The single most important thing you can do for your practice is to hire the right people. A good hire will not only bring positivity and cohesiveness to your practice,...
Dental Hygienists: Prevention Experts by Definition
It is a well-known fact that in the United States, our healthcare system tends to focus on the treatment of disease, rather than the prevention of it. This sentiment is...
11 Intriguing Designers Ready to Bring Your Dream Practice to Life
Oprah may have design guru Nate Berkus, and HGTV may have design power couple Chip and Joanna Gaines, but Patterson is not one to be outdone. We have an elite...
5 Ways to Make Your Patients Feel Like Family
In the dental world, it’s the little things that keep your patients coming back cleaning after cleaning. Think of it like coming back home after college. Your mom makes your...
12 Ways to Grow Your Practice Using Social Media
Are you looking to grow your dental practice without spending a fortune? According to research by acclaimed marketing and sales platform Hubspot, 92% of marketers in 2014 claimed that social...
Operation Operatory: Why (and How!) to Add an Operatory
Does your practice have 4 operatories? If you increase that number to 5, your revenue will increase by at least 20%. What about if your practice has 3 operatories, and...
Common Hygiene Pitfalls and How to Avoid Them
Having a top-notch hygiene team is a wonderful thing, but assuming everything is being taken care of is a big mistake many practices make. In almost every practice we work...
Hygiene Goals Simplified
Every dental hygiene team member should have a productivity goal or target within the practice. What does this production goal represent? Is it a random number you come up with...
5 Ways to Make Your Practice Equity Work Harder For You
You’ve invested plenty of time and money to build your dental practice into a significant asset. Perhaps it’s time to put the equity you’ve accumulated to work for you in...
Mouthguards for Your Patient Athletes
With the onset of fall sports (football, lacrosse, soccer, etc.) make sure to remind your patient athletes that a mouthguard should be considered part of the protective equipment pickup this...
Grow Your Practice by Getting into the Mouthguard Business
Did you know there are 35 million children between the ages of 5 and 18 who play organized sports in the U.S.? Did you also know the parents of those...
4 Paid Search Tips for Dental Practices
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up...
5 Best Incentives for Patient Reactivation
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your...
Return, Refer, Repeat
Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What...
How to Grow Your Whitening Business by Marketing Directly to Patients
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most...
Excellence in Case Acceptance
What is the case acceptance percentage in your practice? This is a difficult question to answer for most practices but one of the key statistics to know and understand. This...
Four Considerations When Budgeting for Practice Growth
Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember,...
5 Things to Boost SEO for Dental Practices
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
How Consumer Behavior Impacts Case Acceptance
Have you ever wondered why some patients say yes to treatment and others don’t? This question has been on the minds of practicing dentists since the inception of dentistry. So what is...
Refinancing Existing Debt to Generate Cash Flow
If you’re like most of us, the very idea of refinancing your debt in the midst of a busy career and home life is enough to give you heart palpitations!...
Patterson Today – Fall 2013
Three times a year, we release a new edition of Patterson Today, our office design, equipment and technology magazine. In each new edition we share the stories of doctors from...
A Bad Online Review – Can We Get it Removed?
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably,...
Mobile Sites – What’s Hot Today
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown...
Building On Your Parent’s Lessons
The world has changed. We see this change at every turn as technology influences all aspect of our lives. For those of us whose parents raised on us on the...
It’s Time for Your Practice’s Mid-Year Assessment
We are a bit more than halfway through 2013. Some dentists out there are saying: “Where did the year go already??!! We’ve got to get on it and produce, produce,...