Four Easy, Practical Steps to Start Effectively Using Twitter
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as...
How to Fuel Your Facebook Word of Mouth
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...
The Push to Google+ and Its Communities
As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on...
6 Best Practices for an Online Front Desk
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...
Dentistry’s 2013 Watch List
The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has...
Practicing with the Masters
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
Eaglesoft – Fee Schedules and Coverage Books
Since I started writing posts for this blog, I’ve been keeping track of all the questions and concerns that come to me. I get questions from sales reps who work...
10 Tips To Boost Your Facebook Marketing in 2013
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There...
The Root of It: New Year’s Resolutions
Happy New Year! Now it is time to get to work on those resolutions. (In case you missed it, Mahlia Matsch, from our human resources department, had a wonderful post...
4 Rules for New Year’s Resolution Success
At the onset of each New Year, it’s tradition to go through the exercise of creating a list of resolutions. These lists commonly include things like losing weight, quitting a...
Backing What We Say, Since the Beginning
We back what we say. It’s what Patterson leaders have taught us since the company started in 1877. At Patterson, we have a history of focusing on clients. It’s been...
The Nuts and Bolts of Dentistry
If you’ve been following the blog this week, you know that we’ve been sharing our field experience and showing you how it relates to what Patterson Dental can bring to...
The Digital Revolution Starts Here
Do you still have the song, “(Everything I Do) I Do It For You” stuck in your head from Paul’s post yesterday? I hope so – because it’s true. Everything...
“Everything I Do, I Do It for You…”
Remember the song that those lyrics come from? Bryan Adams sang it … It was the theme song for the movie “Robin Hood: Prince of Thieves” starring Kevin Costner …...
PattersonDental.com for the End of the Year
As Jenny pointed out yesterday, the Patterson Technology products are excellent in helping you get ready for the end of 2012. Did you know PattersonDental.com also has some helpful tools...
The Root of It: 2013 Edition
At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured...
Sirona at the Greater New York Dental Meeting
Fresh off the Greater New York Dental meeting, I’m struck by one theme: CEREC Omnicam is so approachable and easy to use, even a child can image with it. Of...
Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
December Events
Here’s where you can find us in December. Be sure to come say hi; we’d love to chat with you! Alabama 12/7: Bessemer – Implant Dentistry 12/7: Pelham – Treating...
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Growing beyond boundaries
Today, Patterson Companies is celebrating a significant milestone: 20 years as a publicly traded Company! This anniversary means success for everyone at Patterson, as well as for our customers and...
Brand Transparency
As the dynamics of how companies, both big and small, interact with their customers on social media continue to be analyzed, deconstructed, defined and redefined by the experts, those whose...
Are You Recognizing Your Team?
As a manager and a leader you need to make it a part of your daily routine to catch your team members or staff in the act of doing something...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
4 Steps to Manage Your Online Reputation
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you...
Doing Good and Doing Well!
Doing good can help generate positive publicity for your dental practice. Patients select their dental provider based on what they know about them. This information could come from a variety...
November Events
Here’s where you can find us in November. Be sure to come say hi; we’d love to chat with you! Arizona 11/11-11/16: Phoenix – Association of Military Surgeons of the...
Announcing DDS Rescue!
Last week at the ADA Annual Session, we announced our partnership with DDS Rescue! DDS Rescue is a business continuity solution. Your patient data, and your ability to access that...