Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember,...
Whether you’ve just purchased your own dental practice or have been managing a practice for years, you’ll want to plan your practice growth to ensure that your long-term business and...
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
Have you ever wondered why some patients say yes to treatment and others don’t? This question has been on the minds of practicing dentists since the inception of dentistry. So what is...
If you’re like most of us, the very idea of refinancing your debt in the midst of a busy career and home life is enough to give you heart palpitations!...
Three times a year, we release a new edition of Patterson Today, our office design, equipment and technology magazine. In each new edition we share the stories of doctors from...
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably,...
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown...
The world has changed. We see this change at every turn as technology influences all aspect of our lives. For those of us whose parents raised on us on the...
We are a bit more than halfway through 2013. Some dentists out there are saying: “Where did the year go already??!! We’ve got to get on it and produce, produce,...
What is The Money Finder? Why should I use it? I don’t understand what it does. These are statements I hear all the time from staff members and doctors alike,...
Our live series of webinars brings industry leaders to you – providing tips and tricks you need to make the most of the technology in your practice. These webinars allow...
As product manager at Sirona, Joe Goldstone is responsible for knowing all the ins and outs of all of their platforms. Recently, he took the time to discuss the Schick...
I am thrilled to write this post today and to give you a sneak peek at Eaglesoft 17! I have just returned from our Technology Summit where all of our...
“We have two ears and one mouth so we can listen twice as much as we speak,” said almost everyone’s mother at some point in childhood. But how true! I...
If your practice isn’t yet using an automated patient communication solution to confirm your appointments, engage your patients and increase treatment acceptance, please know that we won’t do any preaching...
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for...
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good...
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...
New employees are typically hired and trained by office managers, yet managers are most often the busiest people in the office! We hear from our members often that this part...
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
Editor’s Note: The following is an excerpt from Charlene White’s article “Activate Practice Proaction to Prevent a Panicked Reaction” in the current edition of The Wave. Read the full article...
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on...
Join us in March for the following events! Arizona 3/8: Phoenix – Equipment Maintenance Seminar California 3/6: El Segundo – Surgical Esthetics Course 3/7: Sunnyvale – Equipment Maintenance Event 3/15:...
All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house –...
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as...
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...
As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on...
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...