Explosive Growth
In a TikTok video, Tracy Chapman sings, “Give me one reason to stay here, and I’ll turn right back around,” while images of smiling staff members at Kincaid Dental Center alternate with screenshots of five-star patient reviews. Latarsha Arrington, DMD, opened Kincaid Dental Center in Madison, Mississippi, a little over one year ago, but it’s growing fast. “I just ordered a fourth chair. I probably really needed that fourth chair three or four months ago,” said Dr. Arrington. She predicted that she’ll need a fifth chair before the year is out.
The Power of Social Media
The rapid growth can be attributed to the practice’s far reach on social media, its high-tech equipment matched with a spa-like atmosphere, Dr. Arrington and her staff’s caring and relatable manner and its continual work to give back to the community. Kincaid Dental Center is an example of how creating a better customer experience means rapid growth: new customers come in via word of mouth and they come back because of their relaxed and positive dental experience.
