As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why,” you’d ask, “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers,...
If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. From newspaper ads to Yellow Pages...
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...
I’m always amazed at how quickly the technology landscape changes at a dental office. From management software that integrates every part of the business, to 3D imaging, to chairside CAD/CAM...
If you’re like most practices out there, you could walk in tomorrow morning, run some good reports in your practice management system and easily find $500,000 to $1,000,000 in diagnosed...
Got email addresses for some of the patients you haven’t seen in a while? Good. You actually have a pretty decent chance of bringing them back to your practice –...
When doctors ask us about the first thing they should do to market their practice, our stock response is to look within their own four walls first. Granted, all practices...
