Google My Business is being replaced by Google Business Profile. Adrian Lefler of My Social Practice explains how this change makes it easier to keep your Google business listing up-to-date and shares tips on optimizing your listing for improved Google search rankings.
This comprehensive guide from Adrian Lefler of My Social Practice includes valuable information, effective strategies and step-by-step instructions on how to optimize a Google My Business account for a local dental practice.
In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites...
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...
After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in...
Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local...
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
As the year draws to a close, it's not just your patients' oral health that deserves your attention – your financial well-being requires a checkup, too. Dentists have unique financial...
A case study by Raj Gaur, DMD, courtesy of DEXIS
Not unlike periodontitis, peri-implantitis starts when bacteria develop along the gumline around an implant that, if untreated, eventually damages soft and hard tissue. Peri-implantitis: Know the Facts to Ensure Good...
Staying HIPAA compliant requires knowledge of HIPAA regulations and changes or updates to the Privacy Rule. Adrian Lefler of My Social Practice shares some of the common digital marketing strategies for dental practices and how they should be evaluated for HIPAA compliance.
Dental website ownership is a tricky subject. There are parts of your website that you own and others that you do not own. Adrian Lefler of My Social Practice shares his best tips to avoid some of the biggest mistakes regarding website ownership; saving you time, stress and money.
Blogging is one of the best ways to help your website rank high in search engines. It’s also one of the most effective ways to educate patients about what really matters to your practice, their oral health. Adrian Lefler of My Social Practice shares how to get started with dental blogging.
Today, many general practice dentists are placing their own implants along with specialists as a way to provide better solutions for patients, increase revenue and more. Learn about the two keys to profitability in implant dentistry: efficiency and keeping costs down.
In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.
On September 24, David Mihm published the 2015 Local Search Ranking Factors, which is a collaborative project across the SEO industry to evaluate which factors are the most important for...
I’ve listed Google My Business optimization as one of the top 5 SEO strategies to deploy for your dental practice online presence. It’s time to talk about “Google My Business...
One of the things that I really love about my job is the opportunity I have to visit face-to-face with so many dentists, orthodontists, and team members around the country....
Yelp is a touchy topic to tackle. Emotions and opinions about Yelp’s platform are all over the map. I’d like to cover one little sliver … how Yelp can help...
This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The...
Are you wondering what’s happening in social media today? What’s working - and what's not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social...
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring...
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote...
Technology is certainly a hot-button topic for many dentists. There are those who embrace technology. These doctors look for ways in which a new gadget, technique or product can improve...
Most tenants, when searching for a home for their business, have a certain set of criteria in mind. Usually the criteria are a mixed bag of the following: location, access,...
We talk a lot about the return on investment (ROI) of social media marketing for dental practices. In fact, it’s a favorite topic of ours to discuss with clients and...
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends...
Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “... the primary purpose of a dental practice blog is search engine optimization,...
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