The Biggest Mistake You’re Making on Facebook
Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around...
Get More Facebook Likes, Comments and Shares With These Challenges
These days every dental practice using Facebook is looking for more effective ways to get Likes, comments, and shares on their posts. Download These 5 Free Challenges… They Work! These...
The “New” Facebook: A Two-Part Effectiveness Strategy
As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play”...
Shifting Gears in Facebook Marketing: Throttle Up in 2015
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There...
The Influence of Mom on Facebook
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and...
Facebook Page Marketing – Time-Saving Tip
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use...
Re-Sharing Important Wall Posts on Your Facebook Page
Your practice is likely already harnessing Facebook’s power as part of your marketing efforts. Congratulations! As you do so, here’s an important thing to keep in mind... Facebook’s content stream...
New Options to Promote Your Facebook Page
In the past several years, there has been much confusion about contests and promotions on Facebook. Team members and marketers alike were unaware or ill-advised about Facebook guidelines and terms. ...
Facebook for Dentists: Engagement Idea #191 – Feature Team Members
We see this time and time again ... Of all the various things that can increase engagement on your practice’s Facebook page, featuring team members is usually one of the...
Facebook for Dentists Engagement Idea #174 – Community Questions
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...
Facebook Engagement Idea #133 – New Cover Image
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet...
Five Common Facebook Marketing Myths
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing....
How to Fuel Your Facebook Word of Mouth
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...
10 Tips To Boost Your Facebook Marketing in 2013
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There...
Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
The Difference Between Winning and Losing Facebook Cover Photos
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
Content That Will Engage Your Dental Patient Community On Facebook
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?”...
Why You Must Search Yourself on Facebook
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see...
What Does Your Facebook Page Say About You?
What is the personality of your Facebook page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing or boring? Whether you set an intention for what you want your...
Facebook Posting Etiquette
How often are you posting on your dental practice Facebook page? Once a week, every day, multiple times per day? Ever since the first Edgerank study was released, people have...
Beware of Black Hat Facebook Marketing
Have you heard of black hat SEO (unscrupulous search engine optimization), which will supposedly help get your website to the top of Google? While getting your website to the top...
Are you ready for Facebook Timeline?
At the end of February, Facebook finally unveiled Timeline for business pages. The new features offer great opportunity for your dental practice to share your culture and highlight key messages,...
Top Key to Facebook Marketing Success
Is your practice Facebook Page flailing? If so, chances are you may not have a Facebook champion in place. Social marketing is all about people, growing relationships, and interaction. Without...
Young Dentist Duo Front-Load Their Lives with a Dream Practice
Two dentists share the story of building a new practice from the ground up, opening with zero patients, having two babies with a third on the way and mastering new technologies – all in under two years.
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Write a captivating dental blog post in 15 minutes [templates included]
Blogging is one of the best ways to help your website rank high in search engines. It’s also one of the most effective ways to educate patients about what really matters to your practice, their oral health. Adrian Lefler of My Social Practice shares how to get started with dental blogging.
7 Ways to Increase Dental Office Productivity
Finding new ways to increase dental office productivity can improve the agility of your staff, boost the patient experience and help you bring in new patients. Improvement in any of these areas can help increase revenue in the process.
Keeping Patient and Business Data Safe: Information Security Best Practices
Methods for protecting your computers, business data and patient data are increasingly complex and ever changing. No checklist can guarantee total security; however, there are some best practices that can minimize many risks to your systems and data.
A Week of Tech Insights: Getting Dental Practices Equipped to Advance
For our ‘Tech Insights’ week, we reached out to experts in digital dentistry, shared some of our best advice and celebrated a few customers who have made the most of their relationship with Patterson. Keep reading for a recap of some of the content we shared throughout the past week.
How One Dental Practice Found Success with Teledentistry Amid the Coronavirus Pandemic
Michael Cruz and Dee Dee Meevasin, DMD, were running critical business operations at full sprint when the COVID-19 pandemic arrived in Las Vegas, threatening to stop them in their tracks. The technology-forward dental practice found ways to remain operational when faced with taking emergency appointments only. Teledentistry from OperaDDS allowed for virtual consults, triaging and as a general screening and communication tool.
The Road to Reopening: One Dental Practice’s Path to Safely Getting Back to Business
When Melissa Brown, DDS, founded Murray Hill Family Dental, she worked hard to prepare for many different business situations. But needing to close and reopen her practices due to a global pandemic isn’t one she could have imagined. Along with her husband, Troy Walton, director of business operations, they have built a loyal customer following and are an active and important part of their community.