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You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for your practice. If you haven’t looked over your website with the following tips in mind, you may discover that it’s time for a website overhaul.
You know it’s time to get a new website when:
- It was created in 1997. You had a great website … for 1997. However, the look and design haven’t been touched since. It may surprise you to find out that like fashion, websites follow trends in design and functionality. People are drawn to sites that are more relevant and look new.
- You can’t see your website on your mobile device. All the research is showing us that more and more people are using their mobile devices to access websites. The use of a desktop to visit websites is declining every year. Make your site viewable on a mobile site.
- Patients can’t find the information that they want or need. If your website is not intuitive, prospective patients won’t know where to go next. People who feel lost on a site tend to quickly click off and go elsewhere.
- You don’t own your website. Several practices lease space on the Internet. They choose a template website that they don’t own, can’t transfer hosts and have minimal abilities to alter it. If this is your site – it’s time to make a switch. Own your site and have complete control over it. It leaves you with more options if you decide you want to make changes later down the line.
- It doesn’t match your logo or the rest of your practice materials. Your website should be a reflection of the experience patients will have in your office. If your website doesn’t look like it belongs with your practice, then it is setting the wrong tone for patients. Patients need to see, feel, hear and experience your message 5-7 times before they are willing to act. This applies to your website. It is a crucial element of your practice marketing and it should send the right message from the start.
Websites are not static pieces of your marketing. They are dynamic and ever changing. To keep up with technology, search engine optimization and patient expectations – you should be redesigning your site every 3-5 years. Keep it current. Keep it fresh. And you’ll get more from it.
For more tips, visit jamesonmarketing.com.
